BrickCityLive.com is a website that covers the news, characters, business, art and culture in Newark, New Jersey. The site was founded in 2013 by journalist Andaiye Taylor. Revenue: Advertising.
Our email newsletter is the most effective means of communication with our audience, followed by Facebook.
Our opt-in emails enjoy high open rates, and users who visit the site via email stay longer and read more content.
Facebook is a reliable channel for daily traffic, including with our core users. It's the most consistent throughway to the site for our users.
We're confident in the mobile loyalty model. It's TBD whether the revenue we're currently modeling will pan out.