Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

35,000

Average visits

62%

E-newsletter

  • Yes

E-newsletter subscribers

4,300

Revenue

  • $50,000 or less

Primary revenue sources (50% or more)

  • Foundation grants

Smaller revenue sources (less than 20%)

  • Local advertising

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising
  • Daily deals

Brick City Live
Brick City Live

BrickCityLive.com is a website that covers the news, characters, business, art and culture in Newark, New Jersey. The site was founded in 2013 by journalist Andaiye Taylor. Revenue: Advertising.

Who is in charge?

Andaiye Taylor

Job title

Founder, Editor

City

Newark

State

New York

Zip code

07102

Year launched

2013

Tax status

  • LLC

Geographic scope

  • Metro or large city

Other geographic focus

Newark, NJ

Scope of coverage

  • Emphasize several topics but not cover all the news broadly

Topics of coverage

  • Entertainment & arts

Watchdog journalism?

  • Yes, infrequently

Site Twitter handle

@brickcitylive

Effective engagement practice

Our email newsletter is the most effective means of communication with our audience, followed by Facebook.

Our opt-in emails enjoy high open rates, and users who visit the site via email stay longer and read more content.

Facebook is a reliable channel for daily traffic, including with our core users. It's the most consistent throughway to the site for our users.