Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

@brickcitylive

Facebook link

https://www.facebook.com/brickcitylive

Year launched

2013

Tax status

  • LLC

Monthly visitors

35,000

Revenue

  • $50,000 or less

Primary revenue sources (50% or more)

  • Foundation grants

Smaller revenue sources (less than 20%)

  • Local advertising

Mobile

62%

E-newsletter

  • Yes

E-newsletter subscribers

4,300

City

Newark

State

New York

Brick City Live
Newark, New Jersey
Andaiye Taylor

BrickCityLive.com is a website that covers the news, characters, business, art and culture in Newark, New Jersey. The site was founded in 2013 by journalist Andaiye Taylor. Revenue: Advertising.

Effective engagement practice

Our email newsletter is the most effective means of communication with our audience, followed by Facebook.

Our opt-in emails enjoy high open rates, and users who visit the site via email stay longer and read more content.

Facebook is a reliable channel for daily traffic, including with our core users. It's the most consistent throughway to the site for our users.

Business challenge

We're confident in the mobile loyalty model. It's TBD whether the revenue we're currently modeling will pan out.

Coverage area

  • Metro or large city

Other geographic focus

Newark, NJ

Mission

  • Emphasize several topics but not cover all the news broadly

Topics of coverage

  • Entertainment & arts
  • Local business
  • Local events

Watchdog

  • Yes, infrequently

Contributor compensation

  • Freelance or part-time paid staff
  • Volunteers

Revenue-side compensation

  • Unpaid volunteers

Publish donors

  • Do not publish names of donors or foundations