Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

26,000

Average page views

70,000

Average visits

n/a

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

2,500

Facebook followers

4,560

Twitter followers

1,041

Revenue

  • Less than $50,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising

Other products

Banners sold on newsletter 570x 216 pixels

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

2

Date of most recent publisher update

05/10/2019

Last Publisher Update

  • 2019-05-12 16:30:35 UTC

Delaware Business Now!
Delaware Business Now!

A business-to-business website and five-day-a-week newsletter serving the state of Delaware. The digital business was founded in 2013 by Doug Rainey, a 25-year veteran of business journals in the state of Delaware. The site showed steady growth in page views and advertising under the name Delaware Business Daily. In 2015, the site was rebranded under Delaware Business Now. The flagship product is the newsletter, with an every other week print-focused business journal. 

Who is in charge?

Doug Rainey

Job title

Chief Content Officer

City

Newark

State

Delaware

Zip code

19702

Year launched

2013

Tax status

  • LLC

Geographic scope

  • State

Population of coverage area

1,000,000

Scope of coverage

  • A single topic (such as education, environment, or criminal justice)

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Energy
  • Food
  • Health & medicine
  • Transportation

Watchdog journalism?

  • No

Site Twitter handle

@DelBizNow

Effective engagement practice

Social media.

Revenue challenges

Scaling up site. I have opted not to do so.