NolaVie was launched in 2011 by Times-Picayune contributor and non-profit executive Sharon Litwin and journalist Renee Peck. It covers arts and culture in New Orleans and has forged a content partnership with WWNO, the city's public radio station. Revenue: Donations, grants and sponsored content.
NolaVie was started in 2011 by two New Orleans journalists who saw a need for cultural and community content as traditional newspapers reduced staffs and soft news coverage. NolaVie curates submissions from a wide array of contributors, including professional journalists and authors as well as hobbyists and bloggers. To date, the online publication has published more than 3,000 stories by more than 300 writers, on myriad aspects of the New Orleans scene, including its people, happenings and quirky lifestyles. Content ranges from interviews and commentary to photography, videography and audio, all of it centered on New Orleans. NolaVie also produces a weekly Notes from New Orleans short cultural piece that airs on WWNO public radio, the local NPR affiliate, and partners with the University of New Orleans and Tulane University in programs that mentor students and work with them to produce content.
The NolaVie weekly newsletter reaches about 2000 subscribers and has a very strong 47 percent open rate; social media, including Facebook, Instagram and Twitter, also attracts followers; local events sponsored by NolaVie such as concerts and art openings also have been successful in engaging readers.
We are currently investigating revenue streams and partnership that will sustain the site into the future. Current partnerships with local universities and public radio have broadened the site's resources and reach.
Cover cultural and community