Michele's List
Building blocks in the emerging local news ecosystem

Site Twitter handle


Facebook link


Year launched


Tax status

  • Under umbrella organization with 501c3 status

Monthly visitors



  • $50,000 or less

Primary revenue sources (50% or more)

  • Foundation grants
  • Sponsorship

Secondary revenue sources (20-49%)

  • Small donations (Less than $1,000)

Publishing platform

  • WordPress


60 percent


  • Yes

E-newsletter subscribers


Is your site indexed on Google News?

  • Yes


New Orleans



Last Publisher Update

  • 2016-03-07 03:40:15 UTC

New Orleans, Louisiana

NolaVie was launched in 2011 by Times-Picayune contributor and non-profit executive Sharon Litwin and journalist Renee Peck. It covers arts and culture in New Orleans and has forged a content partnership with WWNO, the city's public radio station. Revenue: Donations, grants and sponsored content.

Introduction by publisher

NolaVie was started in 2011 by two New Orleans journalists who saw a need for cultural and community content as traditional newspapers reduced staffs and soft news coverage. NolaVie curates submissions from a wide array of contributors, including professional journalists and authors as well as hobbyists and bloggers. To date, the online publication has published more than 3,000 stories by more than 300 writers, on myriad aspects of the New Orleans scene, including its people, happenings and quirky lifestyles. Content ranges from interviews and commentary to photography, videography and audio, all of it centered on New Orleans. NolaVie also produces a weekly Notes from New Orleans short cultural piece that airs on WWNO public radio, the local NPR affiliate, and partners with the University of New Orleans and Tulane University in programs that mentor students and work with them to produce content.

Effective engagement practice

The NolaVie weekly newsletter reaches about 2000 subscribers and has a very strong 47 percent open rate; social media, including Facebook, Instagram and Twitter, also attracts followers; local events sponsored by NolaVie such as concerts and art openings also have been successful in engaging readers.

Business challenge

We are currently investigating revenue streams and partnership that will sustain the site into the future. Current partnerships with local universities and public radio have broadened the site's resources and reach.

Coverage area

  • Metro or large city


  • Other

Other mission

Cover cultural and community

Topics of coverage

  • Entertainment & arts
  • Food
  • Local events


  • No

Institutional partners

  • Nonprofit media organization

Content contributors

  • Professional journalists
  • Community members who are not journalists

Contributor compensation

  • Volunteers

Revenue-side compensation

  • Unpaid volunteers

Publish donors

  • Publish all foundation names