Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

50,000

Average visits

60 percent

E-newsletter

  • Yes

E-newsletter subscribers

2000

Revenue

  • $50,000 or less

Primary revenue sources (50% or more)

  • Foundation grants
  • Sponsorship

Secondary revenue sources (20-49%)

  • Small donations (Less than $1,000)

Last Publisher Update

  • 2016-03-07 03:40:15 UTC

NolaVie
NolaVie

NolaVie was launched in 2011 by Times-Picayune contributor and non-profit executive Sharon Litwin and journalist Renee Peck. It covers arts and culture in New Orleans and has forged a content partnership with WWNO, the city's public radio station. Revenue: Donations, grants and sponsored content.

City

New Orleans

State

Louisiana

Year launched

2011

Tax status

  • Under umbrella organization with 501c3 status

Geographic scope

  • Metro or large city

Scope of coverage

  • Other

Topics of coverage

  • Entertainment & arts
  • Food
  • Local events

Watchdog journalism?

  • No

Site Twitter handle

@nolavie

Effective engagement practice

The NolaVie weekly newsletter reaches about 2000 subscribers and has a very strong 47 percent open rate; social media, including Facebook, Instagram and Twitter, also attracts followers; local events sponsored by NolaVie such as concerts and art openings also have been successful in engaging readers.