Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

30,000

Average visits

60% mobile (three-quarters of that smartphones)

E-newsletter

  • Yes

E-newsletter subscribers

1,567

Revenue

  • $101,000 - $250,000

Primary revenue sources (50% or more)

  • Local advertising

Secondary revenue sources (20-49%)

  • None at this level

Smaller revenue sources (less than 20%)

  • None at this level (less than 20%)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Other(s)

Other products

We host many of Broadstreet's dynamic ad formats (as opposed to "traditional Web display"

Last Publisher Update

  • 2017-06-21 11:15:30 UTC

New Canaanite
New Canaanite

New Canaanite is a local news webiste that covers and provides in-depth reporting in a town of 20,000 in Connecticut. The site was founded in 2014 by Michael Dinan, who previously oversaw coverage for 48 news sites in Fairfield County, Conn. and Westchester County, N.Y. as a senior regional editor for Patch.com. Dinan has reported the site receives 30,000+ monthly unique visitors and 105,000+ monthly page views. Revenue: Advertising.

City

New Canaan

State

Connecticut

Zip code

06840

Year launched

2014

Tax status

  • Sole proprietor/no specific tax status

Geographic scope

  • Suburb

Scope of coverage

  • Other

Topics of coverage

  • Government & politics
  • Planning & development
  • Other

Other content topics

Local history, traffic, pets/wildlife and parking.

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@NewCanaanite

Effective engagement practice

Daily newsletter (via Mailchimp). We are up to 1,567 subscribers on our M-F newsletter and the open rate is 65.5%, click thru rate 31.1%. The average for Media & Publishing for those same numbers is 17.5% and 3.8%.

In the news

Three articles since last June:

Grown from Patch: A crop of new hyperlocal news sites has sprung up from AOL’s failed platform (Nieman Lab): http://www.niemanlab.org/2015/11/grown-from-patch-a-crop-of-new-hyperlocal-news-sites-has-sprung-up-from-aols-failed-platform/

Who’s Making Money—and Who Isn’t—in Local Online News? (Nieman): http://www.niemanlab.org/2015/07/whos-making-money-and-who-isnt-in-local-online-news/?utm_source=Daily+Lab+email+list&utm_campaign=7ef271c041-dailylabemail3&utm_medium=email&utm_term=0_d68264fd5e-7ef271c041-395922073

7 Ways Local News Sites Can Grow Their Digital Audiences (Street Fight Mag): http://streetfightmag.com/2015/06/04/7-ways-local-news-sites-can-grow-their-digital-audiences/