Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

10,000

E-newsletter

  • Yes

E-newsletter subscribers

3,500

Revenue

  • $50,000 or less

Primary revenue source(s)

  • Local advertising

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Video advertising
  • Sponsored content or native advertising
  • Social media services

Last Publisher Update

  • 2016-03-07 20:41:30 UTC

Conejo Valley Happening
Conejo Valley Happening

Conejo Valley Happening is a local community site that focuses on arts, dining, and local events in Conejo Valley, a region of cities north of Los Angeles. It was started in 2014 by Susan Pascal, a former Patch.com editor. Revenue: Advertising.

City

Conejo Valley

State

California

Year launched

2014

Tax status

  • Sole proprietor/no specific tax status

Geographic scope

  • Other

Other geographic focus

a grouping of towns/cities that overlap counties

Scope of coverage

  • Cover news of a specific demographic community

Topics of coverage

  • Entertainment & arts
  • Local business
  • Local events

Watchdog journalism?

  • No

Site Twitter handle

@ConejoHappening

Effective engagement practice

Engaging via social media, primarily Facebook, Twitter and Instagram. We also host several interactive contests a year and send out a weekly e-newsletter.