Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

@morristowntap

Facebook link

www.facebook.com/morristowntap

Year launched

2009

Tax status

  • LLC

Monthly visitors

16,000

Revenue

  • $50,000 or less

Primary revenue sources (50% or more)

  • Local advertising

Secondary revenue sources (20-49%)

  • National advertising

Publishing platform

  • Other

Other publishing platform

developed in house

E-newsletter

  • Yes

E-newsletter subscribers

1,200

Is your site indexed on Google News?

  • Not sure

City

Morristown

State

New Jersey

Last Publisher Update

  • 2016-03-14 14:17:45 UTC

TAP into Morristown
Morristown, New Jersey
Leigh O'Neill & Suzie Scholz

TAP into Morristown is an independently-owned local news site operating as a franchisee in the TAPinto.net network. Launched as The Alternative Press in 2008, the network shifted to a franchise model with independent ownership in 2013-14 and re-branded as TAPinto. The network provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. Revenue: Advertising.

 

Effective engagement practice

People use our site, sign up for enews and follow us on Facebook and Twitter for all their information.

Coverage area

  • Community or town

Mission

  • Cover general local news

Topics of coverage

  • Education & schools
  • Entertainment & arts
  • Local events

Watchdog

  • Yes, infrequently

Content contributors

  • Professional journalists
  • Community members who are not journalists

Contributor compensation

  • Freelance or part-time paid staff

Revenue-side compensation

  • Part-time paid employee with commission
  • Contractors paid commission only