Michele's List
Building blocks in the emerging local news ecosystem

Show_2eb627b089b56578
Statistics
Unique monthly visitors

21,000

Average page views

60,000

E-newsletter

  • Yes, multiple newsletters

E-newsletter subscribers

2,752

Facebook likes

4,525

Facebook followers

4,706

Twitter followers

1,349

Instagram followers

1,350

Revenue

  • $51,000 -$100,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Video advertising
  • Sponsored content or native advertising
  • Daily deals
  • Business directory or shopping site
  • Social media services

Paywall

  • No

Distribution

  • Direct to web/mobile

Date of most recent publisher update

05/09/2019

Last Publisher Update

  • 2019-05-09 18:35:14 UTC

TAP into Morristown
TAP into Morristown

TAP into Morristown is an independently-owned local news site operating as a franchisee in the TAPinto.net network. Launched as The Alternative Press in 2008, the network shifted to a franchise model with independent ownership in 2013-14 and re-branded as TAPinto. The network provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. Revenue: Advertising.

 

 

 

 

Who is in charge?

Susie Scholz

Job title

Publisher

City

Morristown

State

New Jersey

Zip code

07962

Year launched

2009

Tax status

  • LLC

Geographic scope

  • Large city or Metro area

Other geographic focus

Morris county

Population of coverage area

18,400

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Crime & justice
  • Education & schools
  • Entertainment & arts
  • Events in coverage area
  • Sports & recreation

Watchdog journalism?

  • Yes, infrequently

Site Twitter handle

@morristowntap

Effective engagement practice

People use our site, sign up for enews and follow us on Facebook, Instagram and Twitter for all their information.