Michele's List
Building blocks in the emerging local news ecosystem

Site Twitter handle


Facebook link


Year launched


Tax status

  • LLC

Monthly visitors



  • $50,000 or less

Primary revenue sources (50% or more)

  • Local advertising
  • Subscription

Secondary revenue sources (20-49%)

  • National advertising
  • Business services

Publishing platform

  • Other

Other publishing platform

Not sure.....Provided by the company.




  • Yes

Is your site indexed on Google News?

  • Not sure




New Jersey

Last Publisher Update

  • 2016-03-04 16:03:18 UTC

TAP into Roselle/Roselle Park
Roselle, New Jersey
TAP into Elizabeth, TAP into Roselle

TAP into Roselle/Roselle Park is an independently-owned local news site operating as a franchisee in the TAPinto.net network. Launched as The Alternative Press in 2008, the network shifted to a franchise model with independent ownership in 2013-14 and re-branded as TAPinto. The network provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. Revenue: Advertising.


Introduction by publisher

TAP into Roselle/Roselle Park is one of more than 50 independently-owned local news sites that operate as franchisees in a network in New Jersey and New York, with more than 4M readers. It is owned and operated by Kathy Lloyd, owner of KJL Promotions LLC. TAPinto provides the web platform, tech support, regional ad sales, editorial support and business training in exchange for a small annual fee and percentage of revenue from the franchise owner/publisher. Revenue: Advertising, Native Content, Sponsorship, Eblasts.

Coverage area

  • Community or town


  • Cover general local news

Topics of coverage

  • Education & schools
  • Government & politics
  • Local events


  • Yes, occasional

Institutional partners

  • Library
  • Other

Other institutional partners

We work closely with the schools, local government and nonprofit groups in the community.

Content contributors

  • Professional journalists
  • Community members who are not journalists

Contributor compensation

  • Freelance or part-time paid staff
  • Volunteers