TAP into Sparta is an independently-owned local news site operating as a franchisee in the TAPinto.net network, which provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. The publisher of TAP into Sparta also operates TAP into Newton. Revenue: Advertising.
In addition to email subscriptions all stories are promoted on facebook. Links to stories are also emailed to the subjects of the articles to be shared.
Getting local businesses to break their paper habit. I provide significantly more readers/impressions than local papers but small businesses with small budgets are reluctant to leave traditional print newspaper for online/electronic news media.