Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

20,000

Average page views

57,653

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

1836

Facebook likes

3,520

Facebook followers

3,616

Twitter followers

236

Revenue

  • Less than $50,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
  • National advertising

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Video advertising
  • Sponsored content or native advertising
  • Daily deals
  • Business directory or shopping site
  • Social media services
  • Other(s)

Other products

Event Calendar, real estate listing, obituaries

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

1

Date of most recent publisher update

05/04/19

Last Publisher Update

  • 2019-05-05 19:32:49 UTC

TAP into Sparta
TAP into Newton, TAP into Sparta

TAP into Sparta is an independently-owned local news site operating as a franchisee in the TAPinto.net network, which provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. The publisher of TAP into Sparta also operates TAP into Newton. Revenue: Advertising.

Who is in charge?

Jennifer Dericks

Job title

Publisher

City

Sparta

State

New Jersey

Zip code

07871

Year launched

2013

Tax status

  • LLC

Geographic scope

  • Small city or town

Population of coverage area

19,700

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Crime & justice
  • Education & schools
  • Events in coverage area
  • Sports & recreation

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@spartatap

Effective engagement practice

In addition to email subscriptions all stories are promoted on facebook. Links to stories are also emailed to the subjects of the articles to be shared.

Revenue challenges

Getting local businesses to break their paper habit. I provide significantly more readers/impressions than local papers but small businesses with small budgets are reluctant to leave traditional print newspaper for online/electronic news media.