Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

20,000
Average page views

57,653
E-newsletter

  • Yes, a single newsletter
E-newsletter subscribers

1836
Facebook likes

3,520
Facebook followers

3,616
Twitter followers

236
Revenue

  • Less than $50,000
Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
  • National advertising
Ad products

  • Traditional Web display advertising sold directly by your organization
  • Video advertising
  • Sponsored content or native advertising
  • Daily deals
  • Business directory or shopping site
  • Social media services
  • Other(s)
Other products

Event Calendar, real estate listing, obituaries
Paywall

  • No
Distribution

  • Direct to web/mobile
Total personnel/contributor FTE

1
Date of most recent publisher update

05/04/19
Last Publisher Update

  • 2019-05-05 19:32:49 UTC
TAP into Sparta
New Jersey
TAP into Newton, TAP into Sparta

TAP into Sparta is an independently-owned local news site operating as a franchisee in the TAPinto.net network, which provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. The publisher of TAP into Sparta also operates TAP into Newton. Revenue: Advertising.

Who is in charge?

Jennifer Dericks

Job title

Publisher

City

Sparta

State

New Jersey

Zip code

07871

Year launched

2013

Tax status

  • LLC

Geographic scope

  • Small city or town

Population of coverage area

19,700

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Crime & justice
  • Education & schools
  • Events in coverage area
  • Sports & recreation

Watchdog journalism?

  • Yes, occasional

Facebook link

https://www.facebook.com/SpartaTAP

Site Twitter handle

@spartatap

Effective engagement practice

In addition to email subscriptions all stories are promoted on facebook. Links to stories are also emailed to the subjects of the articles to be shared.

Revenue challenges

Getting local businesses to break their paper habit. I provide significantly more readers/impressions than local papers but small businesses with small budgets are reluctant to leave traditional print newspaper for online/electronic news media.