Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

35,000

Average visits

55

E-newsletter

  • Yes

E-newsletter subscribers

1021

Revenue

  • $50,000 or less

Primary revenue sources (50% or more)

  • Local advertising

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Business directory or shopping site

Last Publisher Update

  • 2016-03-06 19:15:52 UTC

TAP into Sparta
TAP into Newton, TAP into Sparta

TAP into Sparta is an independently-owned local news site operating as a franchisee in the TAPinto.net network. Launched as The Alternative Press in 2008 by Michael and Lauryn Shapiro, the network shifted to a franchise model with independent ownership in 2013-14 and re-branded as TAPinto. The network provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. The publisher of TAP into Sparta also operates TAP into Newton. Revenue: Advertising.

City

Sparta

State

New Jersey

Zip code

07871

Year launched

2013

Tax status

  • LLC

Geographic scope

  • Community or town

Scope of coverage

  • Cover general local news

Topics of coverage

  • Crime & justice
  • Education & schools
  • Sports & recreation

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@spartatap

Effective engagement practice

In addition to email subscriptions all stories are promoted on facebook. Links to stories are also emailed to the subjects of the articles to be shared.