Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

12,000+

Average visits

35%

E-newsletter

  • Yes

E-newsletter subscribers

2,500

Revenue

  • $51,000 -€“ 100,000

Primary revenue sources (50% or more)

  • Local advertising

Secondary revenue sources (20-49%)

  • Sponsorship

Smaller revenue sources (less than 20%)

  • None at this level (less than 20%)

Ad products

  • Traditional Web display advertising sold directly by your organization

Last Publisher Update

  • 2016-03-16 12:36:55 UTC

TAP into Summit
TAP into Summit

TAP into Summit is an independently-owned local news site operating as a franchisee in the TAPinto.net network. Launched as The Alternative Press in 2008, the network shifted to a franchise model with independent ownership in 2013-14 and re-branded as TAPinto. The network provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. Revenue: Advertising.

 

City

Summit

State

New Jersey

Zip code

07901

Year launched

2013

Tax status

  • LLC

Geographic scope

  • Community or town

Scope of coverage

  • Cover general local news

Topics of coverage

  • Education & schools
  • Government & politics
  • Sports & recreation

Watchdog journalism?

  • Yes, infrequently

Site Twitter handle

@SummitTAP

Effective engagement practice

Symbiotic relationship between social media -- primarily Facebook -- and the site. Consumers discover one or the other and become engaged in both. Twitter reach is rapidly expanding.