Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

@SummitTAP

Facebook link

https://www.facebook.com/SummitTAP

Year launched

2013

Tax status

  • LLC

Monthly visitors

12,000+

Revenue

  • $51,000 -€“ 100,000

Primary revenue sources (50% or more)

  • Local advertising

Secondary revenue sources (20-49%)

  • Sponsorship

Smaller revenue sources (less than 20%)

  • None at this level (less than 20%)

Publishing platform

  • Developed in house

Mobile

35%

E-newsletter

  • Yes

E-newsletter subscribers

2,500

Is your site indexed on Google News?

  • Yes

City

Summit

State

New Jersey

Last Publisher Update

  • 2016-03-16 12:36:55 UTC

TAP into Summit
Summit, New Jersey
Greg Elliott

TAP into Summit is an independently-owned local news site operating as a franchisee in the TAPinto.net network. Launched as The Alternative Press in 2008, the network shifted to a franchise model with independent ownership in 2013-14 and re-branded as TAPinto. The network provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. Revenue: Advertising.

 

Introduction by publisher

We have become the "hometown newspaper" by being omnipresent in what truly matters to the community. We are the only entity that covers all government meetings, BOE meetings, as well as local events, cause-related activities, and sports. Major point of differentiation is that I (the owner / publisher) live in the town, and that affords opportunities that would not otherwise be present as to connectivity and information flow.

Only publish content if it has -- at minimum -- at least a tangential relation to the town.

Effective engagement practice

Symbiotic relationship between social media -- primarily Facebook -- and the site. Consumers discover one or the other and become engaged in both. Twitter reach is rapidly expanding.

Coverage area

  • Community or town

Mission

  • Cover general local news

Topics of coverage

  • Education & schools
  • Government & politics
  • Sports & recreation

Watchdog

  • Yes, infrequently

Content contributors

  • Professional journalists

Other contributors

User-generated content, edited comprises 20% of overall site content

Contributor compensation

  • Freelance or part-time paid staff

Revenue-side compensation

  • Full-time, paid staff without commission