Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

30,000

Average page views

300,000

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

2,500

Facebook likes

4,700

Facebook followers

4,900

Revenue

  • $51,000 -$100,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising
  • Social media services

Paywall

  • No

Distribution

  • Direct to web/mobile

Date of most recent publisher update

05/01/2019

Last Publisher Update

  • 2016-03-16 02:20:35 UTC

TAP into Roxbury
TAP into Roxbury

TAP into Roxbury is an independently-owned local news site operating as a franchisee in the TAPinto.net network. Launched as The Alternative Press in 2008, the network shifted to a franchise model with independent ownership in 2013-14 and re-branded as TAPinto. The network provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. Revenue: Advertising.

 

Who is in charge?

Fred J. Aun

City

Kenvil

State

NJ

Zip code

07847

Year launched

2014

Tax status

  • Sole proprietor/no specific tax status

Geographic scope

  • Small city or town

Population of coverage area

23,000

Scope of coverage

  • Cover general local news

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Crime & justice
  • Education & schools
  • Government
  • Planning & development

Other content topics

charitable efforts

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@roxburytap

Effective engagement practice

Facebook. All stories are teased to my Facebook page. I also do tweets, but Facebook is my main method of publicity.

Revenue challenges

Selling local ads and preventing advertisers from quitting