Michele's List
Building blocks in the emerging local news ecosystem


  • Yes


  • $101,000 - $250,000

Primary revenue sources (50% or more)

  • Local advertising
  • National advertising

Secondary revenue sources (20-49%)

  • Local advertising
  • National advertising

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Traditional Web display advertising sold via an ad network or ad buyer
  • Daily deals
  • Business directory or shopping site
  • Social media services

Last Publisher Update

  • 2016-03-04 16:19:08 UTC

TAP into South Plainfield
TAP into South Plainfield

TAP into South Plainfield is an independently-owned local news site operating as a franchisee in the TAPinto.net network. Launched as The Alternative Press in 2008, the network shifted to a franchise model with independent ownership in 2013-14 and re-branded as TAPinto. The network provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. Revenue: Advertising, native content, sponsorship, eblast.


South Plainfield


New Jersey

Zip code


Tax status

  • LLC

Geographic scope

  • Community or town

Scope of coverage

  • Cover general local news

Topics of coverage

  • Crime & justice
  • Education & schools
  • Sports & recreation

Other content topics

Entertainment, Arts, Environment, Food, Government, Politics, local business, events, School news, Obits, Community news, county news

Watchdog journalism?

  • Yes, occasional

Site Twitter handle