Michele's List
Building blocks in the emerging local news ecosystem

TAP into North Plainfield/Green Brook/Watchung is an independently-owned local news site operating as a franchisee in the TAPinto.net network. Michael and Lauryn Shapiro launched The Alternative Press in October 2008. In 2013-14, it evolved into a franchise and was later re-branded to TAPinto. The network provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. Revenue: Advertising