Michele's List
Building blocks in the emerging local news ecosystem

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Site Twitter handle

@westorangetap

Facebook link

www.facebook.com/westorangetap

Year launched

2017

City

West Orange

State

NJ

TAP into West Orange
West Orange, New Jersey
TAP into Livingston, TAP into West Essex, TAP into West Orange

TAP into West Orange is an independently-owned local news site operating as a franchisee in the TAPinto.net network. Launched as The Alternative Press in 2008, the network shifted to a franchise model with independent ownership in 2013-14 and re-branded as TAPinto. The network provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. Publishers Jackie Schatell and Jessica Marrone Parkes also operate TAP into West Essex and TAP into Livingston. Revenue: Advertising