Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

35,000

Revenue

  • $50,000 or less

Primary revenue sources (50% or more)

  • Local advertising

Secondary revenue sources (20-49%)

  • Local advertising

Smaller revenue sources (less than 20%)

  • Local advertising

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising
  • Business directory or shopping site
  • Social media services

TAP into Edison
TAP into Edison

TAP into Edison is an independently-owned local news site operating as a franchisee in the TAPinto.net network. Launched as The Alternative Press in 2008, the network shifted to a franchise model with independent ownership in 2013-14 and re-branded as TAPinto. The network provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. Revenue: Advertising.

 

City

Short Hills

State

New Jersey

Zip code

07078

Year launched

2014

Tax status

  • LLC

Geographic scope

  • Community or town

Other geographic focus

Middlesex County

Scope of coverage

  • Cover general local news

Topics of coverage

  • Crime & justice
  • Education & schools
  • Government & politics
  • Local events
  • Sports & recreation

Watchdog journalism?

  • Yes, infrequently

Site Twitter handle

@TAPintoEdison