Michele's List
Building blocks in the emerging local news ecosystem


  • $50,000 or less

Primary revenue source(s)

  • Local advertising

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Social media services

TAP into East Orange/Orange
New Jersey
TAP into East Orange/Orange

TAP into East Orange is an independently-owned local news site operating as a franchisee in the TAPinto.net network. Launched as The Alternative Press in 2008, the network shifted to a franchise model with independent ownership in 2013-14 and re-branded as TAPinto. The network provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. Revenue: Advertising.



East Orange


New Jersey

Zip code


Tax status

  • LLC

Geographic scope

  • Community or town

Scope of coverage

  • Cover general local news

Topics of coverage

  • Crime & justice
  • Government & politics
  • Local events

Watchdog journalism?

  • No

Site Twitter handle