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Building blocks in the emerging local news ecosystem

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Site Twitter handle

@cranfordtap

Facebook link

www.facebook.com/cranfordtap

Year launched

2014

City

Cranford

State

New Jersey

TAP into Cranford
Cranford, New Jersey
Jennifer Lobianco & Brad Leszcynski

TAP into Cranford is an independently-owned local news site operating as a franchisee in the TAPinto.net network. Launched as The Alternative Press in 2008 by Michael and Lauryn Shapiro, the network shifted to a franchise model with independent ownership in 2013-14 and re-branded as TAPinto. The network provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. The publishers of TAP into Cranford also operate TAP into Kenilworth. Revenue: Advertising.