Michele's List
Building blocks in the emerging local news ecosystem

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Tax status

  • LLC


New Providence


New Jersey

TAP into New Providence
New Providence, New Jersey
TAP into Berkeley Heights, TAP into Mountainside, TAP into New Providence

TAP into New Providence is an independently-owned local news site operating as a franchisee by Bobbie Peers in the TAPinto.net network. Michael and Lauryn Shapiro launched The Alternative Press in October 2008. In 2013-14, it evolved into a franchise and was later re-branded to TAPinto. The network provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. Revenue: Advertising, native content, sponsorship, eblasts

Coverage area

  • Suburb


  • Cover general local news