Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

@stillh2ocurrent

Facebook link

www.facebook.com/stillwatercurrent

Year launched

2014

Tax status

  • S Corp

Monthly visitors

25,000

Revenue

  • $50,000 or less

Primary revenue sources (50% or more)

  • Local advertising

Secondary revenue sources (20-49%)

  • Business services

Smaller revenue sources (less than 20%)

  • Small donations (Less than $1,000)

Other publishing platform

Wordpress

Mobile

40%

Is your site indexed on Google News?

  • Yes

Other products

Broadstreet, NowAds

City

Stillwater

State

Minnesota

Stillwater Current
Stillwater, Minnesota
Shawn Hogendorf

The site, founded and operated by Shawn Hogendorf, serves Stillwater near Saint Paul, Minn. Hogendorf, who works as a digital editor and social media specialist for the St. Paul school district, was formerly a Patch editor in Stillwater. Revenue: Advertising, 

Business challenge

Time. I work a full-time job, in addition to running Stillwater Current, so finding ad sales support and finding the time to meet with potential advertisers is the biggest challenge.

Coverage area

  • Community or town

Mission

  • Cover general local news

Topics of coverage

  • Entertainment & arts
  • Food
  • Government & politics
  • Local business
  • Local events

Watchdog

  • Yes, occasional

Institutional partners

  • None

Content contributors

  • Professional journalists
  • Community members who are not journalists

Contributor compensation

  • Volunteers

Publish donors

  • Do not publish names of donors or foundations