Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

42,000

Average page views

110,000

Average visits

74,500

E-newsletter

  • Yes, multiple newsletters

E-newsletter subscribers

1800

Facebook followers

21,000

Revenue

  • $51,000 -$100,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Contextual advertising delivered based on the user or the content (such as Adsense or Outbrain)
  • Sponsored content or native advertising
  • Business directory or shopping site

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

8.5

Date of most recent publisher update

05/18/2019

Last Publisher Update

  • 2019-05-18 23:28:23 UTC

Racine County Eye
Racine County Eye

Racine County Eye is a news website that delivers up-to-date news for residents of Racine County. Started the site in January 2014 with the vision of helping to fill a gap in news coverage left by traditional news sources.

Who is in charge?

Denise Lockwood

Job title

Owner

City

Racine

State

Wisconsin

Zip code

53403

Year launched

2013

Tax status

  • LLC

Geographic scope

  • Large city or Metro area

Other geographic focus

Eastern Racine County

Population of coverage area

130000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Crime & justice
  • Environment
  • Government
  • Planning & development

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@racinecountyeye

Effective engagement practice

Push notifications, daily email newsletter, Facebook