Michele's List
Building blocks in the emerging local news ecosystem

Unique monthly visitors



  • Yes

E-newsletter subscribers



  • $50,000 or less

Primary revenue sources (50% or more)

  • Local advertising
  • Sponsorship

Secondary revenue sources (20-49%)

  • Sponsorship

Smaller revenue sources (less than 20%)

  • Small donations (Less than $1,000)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Contextual advertising delivered based on the user or the content (such as Adsense or Outbrain)
  • Sponsored content or native advertising
  • Business directory or shopping site

Last Publisher Update

  • 2016-03-06 03:50:13 UTC

Racine County Eye
Racine County Eye

Racine County Eye, serving eastern Racine County in Wisconsin, was launched by two former Patch editors after the AOL network of local sites underwent significant downsizing. Revenue: Advertising.





Zip code


Year launched


Tax status

  • LLC

Geographic scope

  • Metro or large city

Other geographic focus

Eastern Racine County

Scope of coverage

  • Cover general local news

Topics of coverage

  • Crime & justice
  • Government & politics
  • Local business

Watchdog journalism?

  • Yes, infrequently

Site Twitter handle


Effective engagement practice

Social media remains our primary means of reaching our audience despite the changes in organic reach. Readers regularly contact us via private message on Facebook to ask questions, give us news tips and share photos if they're at the scene of a breaking news event.

In the news

In 2015 and again in 2016 we are partnering with the Racine Taxpayers Association to host candidate forums for local village board races and for the school board as well.