Racine County Eye, serving eastern Racine County in Wisconsin, was launched by two former Patch editors after the AOL network of local sites underwent significant downsizing. Revenue: Advertising.
Co-owners Heather Asiyanbi and Denise Lockwood have an extensive background in traditional and non-traditional media. Since launching the site in January 2014, we have grown our audience to 50,000 (and growing!) monthly unique visitors, and we had 1.7 million pageviews in 2015, up from 1.3 million in 2014.
We believe that a strong online local news presence helps build strong communities. We cover issues in local and state government, crime, business, and local events.
Social media remains our primary means of reaching our audience despite the changes in organic reach. Readers regularly contact us via private message on Facebook to ask questions, give us news tips and share photos if they're at the scene of a breaking news event.
Getting a sales person
Eastern Racine County
In 2015 and again in 2016 we are partnering with the Racine Taxpayers Association to host candidate forums for local village board races and for the school board as well.