Michele's List
Building blocks in the emerging local news ecosystem

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Site Twitter handle

@theinclinepgh

Facebook link

www.facebook.com/theinclinepgh

Year launched

2016

City

PIttsburgh

State

PA

Who is in charge?

Jim Brady

Job title

CEO

The Incline
Pittsburgh, Pennsylvania
Spirited Media

The Incline is the second local news site launched in Pennsylvania by web pioneer Jim Brady. Like sister site Billy Penn in Philadelphia, The Incline curates news content and creates some original content geared toward young people consuming news on mobile devices. While the two sites have identical design, Brady says content and topics will be tailored to each city. The sites are under the umbrella of Brady's Spirited Media, in which Gannett acquired a minority stake. The Incline launched in September 2016. Revenue: Advertising.