Statistics
| Site Twitter handle
@billy_penn |
| Facebook link |
| Year launched
2014 |
| Tax status
|
| Monthly visitors
275,000 |
| Revenue
|
| Primary revenue sources (50% or more)
|
| Secondary revenue sources (20-49%)
|
| Smaller revenue sources (less than 20%)
|
| Publishing platform
|
| Mobile
57 |
| E-newsletter
|
| E-newsletter subscribers
3,100 |
| Is your site indexed on Google News?
|
| City
Philadelphia |
| State
PA |
|
Last Publisher Update
|
Billy Penn
Philadelphia, Pennsylvania
Jim Brady
Billy Penn is a mobile-first news platform launched in by web pioneer Jim Brady in October 2014 with a small team that includes digital veterans from traditional newsrooms. The goal is to drive engagement with younger news consumers in the crowded Philadelphia media market. In 2016, Gannett became an investor in Brady's Spirited Media and the company launched a sister site, The Incline, in Pittsburgh. Revenue: The site offers advertising and sponsored content; Brady hopes to create revenue streams from membership and events.
Coverage area
- Metro or large city
Other geographic focus
Philadelphia DMA
Mission
- Cover news of a specific demographic community
Topics of coverage
- Education & schools
- Food
- Government & politics
Watchdog
- Yes, infrequently
Institutional partners
- Local commercial broadcast outlet
Content contributors
- Professional journalists
- Community members who are not journalists
Other contributors
Curated from other sites
Contributor compensation
- Full-time, paid staff
- Freelance or part-time paid staff
Revenue-side compensation
- Full-time, paid staff with commission
- Part-time paid employee without commission
In the news
Yes, you can see those links here: http://billypenn.com/press/