Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

@billy_penn

Facebook link

https://www.facebook.com/billypennnews

Year launched

2014

Tax status

  • S Corp

Monthly visitors

275,000

Revenue

  • $101,000 - $250,000

Primary revenue sources (50% or more)

  • Events

Secondary revenue sources (20-49%)

  • Local advertising

Smaller revenue sources (less than 20%)

  • National advertising
  • Foundation grants
  • Merchandise

Publishing platform

  • WordPress

Mobile

57

E-newsletter

  • Yes

E-newsletter subscribers

3,100

Is your site indexed on Google News?

  • No

City

Philadelphia

State

PA

Last Publisher Update

  • 2016-03-23 21:45:01 UTC

Billy Penn
Philadelphia, Pennsylvania
Jim Brady

Billy Penn is a mobile-first news platform launched in by web pioneer Jim Brady in October 2014 with a small team that includes digital veterans from traditional newsrooms. The goal is to drive engagement with younger news consumers in the crowded Philadelphia media market. In 2016, Gannett became an investor in Brady's Spirited Media and the company launched a sister site, The Incline, in Pittsburgh. Revenue: The site offers advertising and sponsored content; Brady hopes to create revenue streams from membership and events.

Coverage area

  • Metro or large city

Other geographic focus

Philadelphia DMA

Mission

  • Cover news of a specific demographic community

Topics of coverage

  • Education & schools
  • Food
  • Government & politics

Watchdog

  • Yes, infrequently

Institutional partners

  • Local commercial broadcast outlet

Content contributors

  • Professional journalists
  • Community members who are not journalists

Other contributors

Curated from other sites

Contributor compensation

  • Full-time, paid staff
  • Freelance or part-time paid staff

Revenue-side compensation

  • Full-time, paid staff with commission
  • Part-time paid employee without commission

In the news

Yes, you can see those links here: http://billypenn.com/press/