Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

275,000

Average visits

57

E-newsletter

  • Yes

E-newsletter subscribers

3,100

Revenue

  • $101,000 - $250,000

Secondary revenue sources (20-49%)

  • Local advertising

Smaller revenue sources (less than 20%)

  • National advertising
  • Foundation grants
  • Merchandise

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Traditional Web display advertising sold via an ad network or ad buyer
  • Sponsored content or native advertising

Last Publisher Update

  • 2016-03-23 21:45:01 UTC

Billy Penn
Spirited Media

Billy Penn is a mobile-first news platform launched in by web pioneer Jim Brady in October 2014 with a small team that includes digital veterans from traditional newsrooms. Citing the challenges of revenue for local news, Brady  in early 2019,  put the site up for sale along with The Incline in Pittsburgh and Denverite in Colorado.

Who is in charge?

Jim Brady

Job title

CEO

City

Philadelphia

State

PA

Zip code

19102

Year launched

2014

Tax status

  • S Corp

Geographic scope

  • Metro or large city

Other geographic focus

Philadelphia DMA

Scope of coverage

  • Cover news of a specific demographic community

Topics of coverage

  • Education & schools
  • Food

Watchdog journalism?

  • Yes, infrequently

Site Twitter handle

@billy_penn

In the news

Yes, you can see those links here: http://billypenn.com/press/