Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

200000

Average visits

85

E-newsletter

  • Yes

E-newsletter subscribers

2000

Revenue

  • $251,000 - $500,000

Primary revenue sources (50% or more)

  • Local advertising

Secondary revenue sources (20-49%)

  • Business services

Smaller revenue sources (less than 20%)

  • Web services

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Video advertising
  • Sponsored content or native advertising

Last Publisher Update

  • 2016-03-06 13:15:44 UTC

TXKtoday
TXKtoday

TXKtoday, launched in April 2014, got off to a roaring start serving Texarkana on the Texas-Arkansas border. A few months in, publisher Field Walsh reported the site was attracting 90,000 unique visitors a month with brisk ad sales. Revenue: Advertising

City

Texarkana

State

Texas

Zip code

75503

Year launched

2014

Tax status

  • LLC

Geographic scope

  • Multi-state region

Scope of coverage

  • Cover general local news

Topics of coverage

  • Crime & justice
  • Education & schools
  • Local business

Watchdog journalism?

  • Yes, infrequently

Site Twitter handle

@txktoday

Effective engagement practice

Social media by far. We average a Facebook reach of 200,000 weekly.