Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

@txktoday

Facebook link

www.facebook.com/txktoday

Year launched

2014

Tax status

  • LLC

Monthly visitors

200000

Revenue

  • $251,000 - $500,000

Primary revenue sources (50% or more)

  • Local advertising

Secondary revenue sources (20-49%)

  • Business services

Smaller revenue sources (less than 20%)

  • Web services

Publishing platform

  • WordPress

Mobile

85

E-newsletter

  • Yes

E-newsletter subscribers

2000

Is your site indexed on Google News?

  • Yes

City

Texarkana

State

Texas

Last Publisher Update

  • 2016-03-06 13:15:44 UTC

TXKtoday
Texarkana, Texas
Field Walsh

TXKtoday, launched in April 2014, got off to a roaring start serving Texarkana on the Texas-Arkansas border. A few months in, publisher Field Walsh reported the site was attracting 90,000 unique visitors a month with brisk ad sales. Revenue: Advertising

Effective engagement practice

Social media by far. We average a Facebook reach of 200,000 weekly.

Coverage area

  • Multi-state region

Mission

  • Cover general local news

Topics of coverage

  • Crime & justice
  • Education & schools
  • Local business

Watchdog

  • Yes, infrequently

Institutional partners

  • None

Content contributors

  • Professional journalists

Contributor compensation

  • Full-time, paid staff
  • Freelance or part-time paid staff

Revenue-side compensation

  • Full-time, paid staff with commission