Technical.ly is a community journalism outlet focused on how local economies change. Founded in February 2009, the site has fulll-time, daily beat coverage on technology, entrepreneurship, workforce development and related issues in Philadelphia, Baltimore, Washington, DC and Delaware, with additional pop-ups in other cities including Pittsburgh and Brooklyn. Revenue: Talent acquisition services (employer branding subscription platform, events and direct placement work) and lead generation services (sponsored content and custom events)
Email subscribers; event attendees
We compete in talent acquisition strategies, something that is entirely unassociated with news organizations. There's a cognitive dissonance with buyers that news organizations can provide non-advertising services.