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Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

@technicallyPHL

Facebook link

facebook.com/technicallyphilly

Year launched

2009

Tax status

  • S Corp

Monthly visitors

150,000

Revenue

  • More than $1 million

Primary revenue sources (50% or more)

  • Events

Secondary revenue sources (20-49%)

  • Business services
  • Sponsorship

Smaller revenue sources (less than 20%)

  • Local advertising
  • National advertising
  • Foundation grants

Publishing platform

  • WordPress

Mobile

30%

E-newsletter

  • Yes

E-newsletter subscribers

25,000

Is your site indexed on Google News?

  • Yes

City

Philadelphia

State

PA

Last Publisher Update

  • 2016-03-21 20:07:53 UTC

Technical.ly Philly
Philadelphia, Pennsylvania
Brian James Kirk

Technical.ly is a network of local technology news and events that cover how technology is making cities better. The publication shines light daily on subject matters that can help encourage job growth and retention, address broadband access and adoption, highlight creative and inspirational digital arts and improve transparency and efficiency in government using technology, while engaging the broad base of people who use technology each day.

Founded in Philadelphia in 2009 by three Temple University graduates with backgrounds in journalism, the profitable publication has grown to produce a series of events in the Northeast Corridor, including the widely-publicized Philly Tech Week, which in 2014 welcomed 25,000 people across 100 events, and Baltimore Innovation Week, which in 2014 welcomed 6,000 people across 50 events. The site expanded from Philadelphia and now covers Brooklyn, DC, Baltimore and Delaware, as well.

Technical.ly is published by Technically Media [technicallymedia.com], a small online publishing startup with 10 full-time employees and a network of contributors.

Effective engagement practice

We've always driven engagement at our events, but the broadest connection with our audience is with our editorial, which we measure through pageviews and social engagement.

Coverage area

  • Metro or large city

Mission

  • Provide niche news about one topic

Other mission

Connect the community through events and services

Other content topics

Technology

Watchdog

  • Yes, occasional

Institutional partners

  • None

Content contributors

  • Professional journalists
  • Community members who are not journalists

Contributor compensation

  • Full-time, paid staff
  • Freelance or part-time paid staff

Revenue-side compensation

  • Full-time, paid staff with commission
  • Part-time commission only