Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

90,000

Average visits

60

E-newsletter

  • Yes

E-newsletter subscribers

More than 2,000

Revenue

  • $51,000 -€“ 100,000

Primary revenue source(s)

  • Local advertising

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising
  • Other(s)

Other products

weekly eblasts

Last Publisher Update

  • 2016-03-15 17:04:45 UTC

TAP into Westfield
TAP into Westfield

TAP into Westfield is an independently-owned local news site operating as a franchisee in the TAPinto.net network. Launched as The Alternative Press in 2008, the network shifted to a franchise model with independent ownership in 2013-14 and re-branded as TAPinto. The network provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. Revenue: Advertising.

 

City

Westfield

State

NJ

Zip code

07090

Year launched

2012

Tax status

  • LLC

Geographic scope

  • Community or town

Scope of coverage

  • Cover general local news

Topics of coverage

  • Crime & justice
  • Education & schools
  • Government & politics

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@WestfieldTAP

Effective engagement practice

We have more than 4,000 Facebook followers. I also personally interact with people in the community a great deal.

In the news

A story will be published shortly in the Columbia Journalism Review.