Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

30,500

Average visits

60 %

E-newsletter

  • Yes

E-newsletter subscribers

800

Revenue

  • $50,000 or less

Primary revenue source(s)

  • Local advertising

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Other(s)

Other products

Video production, video teaching

Morristown Green
Morristown Green

Morristown Green was originally launched in 2007 by the Newark Star-Ledger as an online experiment. It was relaunched in 2010 as an independent site by journalist Kevin Coughlin after he left the Star-Ledger. The site covers community news, events and business.  Bonus points: Coughlin has received numerous community awards. Revenue: Grants, advertising.

City

Morristown

State

New Jersey

Zip code

07960

Year launched

2010

Tax status

  • LLC

Geographic scope

  • Other

Other geographic focus

Greater Morristown is bigger than a town, and smaller than a large city. Our primary emphasis is Morristown, Morris Township and Morris Plains.

Scope of coverage

  • Cover general local news

Topics of coverage

  • Entertainment & arts
  • Government & politics
  • Planning & development

Watchdog journalism?

  • Yes, infrequently

Site Twitter handle

morristowngreen

Effective engagement practice

Facebook. Our stories generate more comments there than on our site. Crime, certain human interest pieces and development issues get lots of reach on FB.

In the news

MorristownGreen.com was cited in this report by the Dodge Foundation, which was covered widely by digital media outlets:

https://medium.com/the-local-news-lab/report-lessons-learned-from-the-local-news-lab-5bdd47993f3b#.m1f36wtmo