Michele's List
Building blocks in the emerging local news ecosystem

Site Twitter handle


Facebook link


Year launched


Tax status

  • LLC

Monthly visitors



  • $50,000 or less

Primary revenue sources (50% or more)

  • Local advertising

Smaller revenue sources (less than 20%)

  • Small donations (Less than $1,000)

Publishing platform

  • WordPress


60 %


  • Yes

E-newsletter subscribers


Other products

Video production, video teaching




New Jersey

Morristown Green
Morristown, New Jersey
Morristown Green

Morristown Green was originally launched in 2007 by the Newark Star-Ledger as an online experiment. It was relaunched in 2010 as an independent site by journalist Kevin Coughlin after he left the Star-Ledger. The site covers community news, events and business.  Bonus points: Coughlin has received numerous community awards. Revenue: Grants, advertising.

Introduction by publisher

The Morristown Green was a gathering place long before George Washington arrived here. We continue that tradition-- online, as THE place to come for local news and shared opinions, and in real space, at community events we organize. MorristownGreen.com fills a void left by rapidly vanishing newspapers.

Effective engagement practice

Facebook. Our stories generate more comments there than on our site. Crime, certain human interest pieces and development issues get lots of reach on FB.

Business challenge

Finding the right ad salesperson has proven frustrating. Go-getters who are reliable, organized, knowledgeable about the area and willing to work on commission are rare creatures.

Coverage area

  • Other

Other geographic focus

Greater Morristown is bigger than a town, and smaller than a large city. Our primary emphasis is Morristown, Morris Township and Morris Plains.


  • Cover general local news

Topics of coverage

  • Entertainment & arts
  • Government & politics
  • Planning & development


  • Yes, infrequently

Institutional partners

  • University
  • Library
  • Nonprofit media organization
  • Foundation

Contributors - Other specify

The "professional journalist" is me. We also have a retired professional who contributes semi-regularly, and other former newspaper reporters who occasionally write articles and reviews.

Publish donors

  • Do not publish names of donors or foundations

In the news

MorristownGreen.com was cited in this report by the Dodge Foundation, which was covered widely by digital media outlets: