Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

30,500
Average visits

60 %
E-newsletter

  • Yes, a single newsletter
E-newsletter subscribers

1000
Facebook followers

10,000
Twitter followers

3,700
You Tube

1,200
Revenue

  • Less than $50,000
Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
Ad products

  • Traditional Web display advertising sold directly by your organization
  • Other(s)
Other products

Video production, video teaching
Paywall

  • No
Distribution

  • Direct to web/mobile
Total personnel/contributor FTE

11 counting me
Date of most recent publisher update

May 31, 2019
Last Publisher Update

  • 2019-05-31 20:37:10 UTC
Morristown Green
New Jersey
Morristown Green

Morristown Green was originally launched in 2007 by the Newark Star-Ledger as an online experiment. It was relaunched in 2010 as an independent site by journalist Kevin Coughlin after he left the Star-Ledger. The site covers community news, events and business.  Bonus points: Coughlin has received numerous community awards. Revenue: Grants, advertising.

Who is in charge?

Kevin Coughlin

Job title

Editor, publisher, coffee shop fixture

City

Morristown

State

New Jersey

Zip code

07960

Year launched

2010

Tax status

  • LLC

Geographic scope

  • Other

Other geographic focus

Greater Morristown is bigger than a town, and smaller than a large city. Our primary emphasis is Morristown, Morris Township and Morris Plains.

Population of coverage area

45,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Entertainment & arts
  • Events in coverage area
  • Government
  • Planning & development

Other content topics

Progressive issues: Gun reform, immigration

Watchdog journalism?

  • Yes, infrequently

Facebook link

https://www.facebook.com/Morristown-Green-116861234991778/

Site Twitter handle

morristowngreen

Effective engagement practice

Facebook. Our stories generate more comments there than on our site. Crime, certain human interest pieces and development issues get lots of reach on FB.

Revenue challenges

Can't find a commission sales person. Juggling news and business operations is extremely challenging.

In the news

Not since lately. MorristownGreen.com was cited in this report by the Dodge Foundation, which was covered widely by digital media outlets:

https://medium.com/the-local-news-lab/report-lessons-learned-from-the-local-news-lab-5bdd47993f3b#.m1f36wtmo