Stu News Laguna is a top news source in Laguna Beach, California. It provides a mix of city, police, and community news - putting out new editions twice a week and breaking news when it happens. Stu News Newport is a sister site. Revenue: Advertising
50% of traffic comes from our email blasts with headlines, which we publish 2x weekly with our new editions - we have an open/click through rate of around 60%; 25% of traffic comes from Facebook links posted on our page; additional 25% comes from referral traffic and organic searches. We have 33,000 unique readers monthly, which is 50% growth since this time last year. Our goal is to continue to grow this number, increase the time on site, etc.
I am the only one that sells for us but I'm also the editor, which consumes most of my time. I wish I had more time to sell and could focus 70% of my time on sales vs. 30% on editorial, with most of that time being spent on macro/editorial management vs. micro.