Your Arlington is a community-focused news site in Arlington, Mass., on the outskirts of Boston. It publishes local news, events and opinion, encouraging residents to contribute news stories. Publisher Bob Sprague says the site also has advertising partnerships with two sites in neighboring towns, Inside Medford and Cambridge Day. Revenue: Advertising.
Website partners in neighboring Cambridge, Medford
Posting links to newly published stories to the Arlington email list (6,500 users) and to 15 town-related Facebook sites, one of which has 11,000 users. Based on direct feedback and watching Google Analytics, I know this increases traffic. The main aim is to inform.
YourArlington has been in the news from 2007 until 2019, because of the long-running case, following a controversial story that the site broke: http://www.yourarlington.com/search/news-archive/31-finance/6523-costs-32614