Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

20,000

Average page views

200,000

Average visits

45,000

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

452

Revenue

  • Less than $50,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Traditional Web display advertising sold via an ad network or ad buyer
  • Video advertising

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

n/a

Date of most recent publisher update

05/01/2019

Last Publisher Update

  • 2019-05-01 19:54:17 UTC

Your Arlington
Your Arlington

Your Arlington is a community-focused news site in Arlington, Mass., on the outskirts of Boston. It publishes local news, events and opinion, encouraging residents to contribute news stories. Publisher Bob Sprague says the site also has advertising partnerships with two sites in neighboring towns, Inside Medford and Cambridge Day. Revenue: Advertising.

Who is in charge?

Owner

Job title

Publisher

City

Arlington

State

MA

Zip code

02474

Year launched

2006

Tax status

  • LLC

Geographic scope

  • Small city or town

Other geographic focus

Website partners in neighboring Cambridge, Medford

Population of coverage area

260,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Education & schools
  • Entertainment & arts
  • Environment
  • Government
  • Planning & development

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@yourarlington

Effective engagement practice

Posting links to newly published stories to the Arlington email list (6,500 users) and to 15 town-related Facebook sites, one of which has 11,000 users. Based on direct feedback and watching Google Analytics, I know this increases traffic. The main aim is to inform.

In the news

YourArlington has been in the news from 2007 until 2019, because of the long-running case, following a controversial story that the site broke: http://www.yourarlington.com/search/news-archive/31-finance/6523-costs-32614