Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

259,668

Average page views

1,430,924

Average visits

804,761

E-newsletter

  • Yes, multiple newsletters

E-newsletter subscribers

54,258

Facebook likes

18,936

Facebook followers

19,604

Twitter followers

7,900

Revenue

  • $101,000 - $250,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Traditional Web display advertising sold via an ad network or ad buyer

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

2

Date of most recent publisher update

05/13/2019

Last Publisher Update

  • 2019-05-13 15:32:27 UTC

YubaNet.com
YubaNet

YubaNet has been providing news and informaiton to Nevada County, California since 1999. It covers local events and news in the Sierra Nevada mountains and foothills with an emphasis on weather, wildfires and local government. Revenue: Advertising.

Who is in charge?

Susan Levitz

Job title

Publisher

City

Nevada City

State

CA

Zip code

95959

Year launched

1999

Tax status

  • S Corp

Geographic scope

  • Other

Other geographic focus

Sierra Nevada region

Scope of coverage

  • Several related topics under a common umbrella (such as a group of topics that fall under the umbrella of government or politics)

Primary focus

  • Current news and events

Topics of coverage

  • Environment
  • Events in coverage area
  • Government
  • Politics
  • Other

Other content topics

Emergency information

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@yubanet @yubanetfire

Effective engagement practice

Wildfire news is the gateway drug for audience engagement. The numbers above are for our slow season during winter. We held several town hall meetings, focused on a variety of topics - new users and subscribers ensued. The most effective strategy is collaboration with local and regional media - mostly radio - during emergencies like wildfires.

Revenue challenges

No time or resources to hire a sales person