Michele's List
Building blocks in the emerging local news ecosystem

Visit the site
Statistics
Unique monthly visitors

259,668
Average page views

1,430,924
Average visits

804,761
E-newsletter

  • Yes, multiple newsletters
E-newsletter subscribers

54,258
Facebook likes

18,936
Facebook followers

19,604
Twitter followers

7,900
Revenue

  • $101,000 - $250,000
Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
Ad products

  • Traditional Web display advertising sold directly by your organization
  • Traditional Web display advertising sold via an ad network or ad buyer
Paywall

  • No
Distribution

  • Direct to web/mobile
Total personnel/contributor FTE

2
Date of most recent publisher update

05/13/2019
Last Publisher Update

  • 2019-05-13 15:32:27 UTC
YubaNet.com
California
YubaNet

YubaNet has been providing news and informaiton to Nevada County, California since 1999. It covers local events and news in the Sierra Nevada mountains and foothills with an emphasis on weather, wildfires and local government. Revenue: Advertising.

Who is in charge?

Susan Levitz

Job title

Publisher

City

Nevada City

State

CA

Zip code

95959

Year launched

1999

Tax status

  • S Corp

Geographic scope

  • Other

Other geographic focus

Sierra Nevada region

Scope of coverage

  • Several related topics under a common umbrella (such as a group of topics that fall under the umbrella of government or politics)

Primary focus

  • Current news and events

Topics of coverage

  • Environment
  • Events in coverage area
  • Government
  • Politics
  • Other

Other content topics

Emergency information

Watchdog journalism?

  • Yes, occasional

Facebook link

https://facebook.com/YubaNet

Site Twitter handle

@yubanet @yubanetfire

Effective engagement practice

Wildfire news is the gateway drug for audience engagement. The numbers above are for our slow season during winter. We held several town hall meetings, focused on a variety of topics - new users and subscribers ensued. The most effective strategy is collaboration with local and regional media - mostly radio - during emergencies like wildfires.

Revenue challenges

No time or resources to hire a sales person