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Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

@LymeLine
Facebook link

https://www.facebook.com/LymeLinecom-107933352582553/
Year launched

2003
Tax status

  • LLC
Monthly visitors

15,000
Revenue

  • $50,000 or less
Primary revenue sources (50% or more)

  • Local advertising
Secondary revenue sources (20-49%)

  • Local advertising
Smaller revenue sources (less than 20%)

  • Local advertising
Publishing platform

  • WordPress
E-newsletter

  • No
Is your site indexed on Google News?

  • Not sure
City

Old Lyme
State

Connecticutt
Last Publisher Update

  • 2016-04-01 07:24:15 UTC
LymeLine.com
Old Lyme, Connecticut
Olwen Logan

LymeLine.com has been covering community news for the towns of Lyme and Old Lyme (which chare a school system) in southeast Connecticut since 2003. Our tagline is 'Updated Daily Or As News Happens." Publisher Olwen Logan launched a sister site in 2009 for the nearby communities of Chester, Deep River and Essex, which also share a s school system: ValleyNewsNow.com  Revenue: Advertising.

Introduction by publisher

Veteran publisher Jack Turner founded LymeLine.com in 2003. He was a visionary and believed passionately that the future of the newspaper industry lay online. He was years ahead of his time but he hired me as his news editor despite a less than encouraging field trial. Sadly, Jack's grand experiment failed but in a moment of sheer madness, my husband and I said we'd purchase it and try and keep it going. More sadness, Jack passed away unexpectedly and we nearly closed it down ourselves after six months. Now we are the most widely read news source for community news in our towns (there is a 'Patch' but ...) Our mission is to cover the local news independently, accurately and objectively and to be an integral part of the fabric of the community we serve.

Effective engagement practice

Many readers have our sites set as their homepages.
Facebook & Twitter work well for us to engage a broader audience.

Coverage area

  • Community or town

Other geographic focus

LymeLine.com covers two towns.
ValleyNewsNow.com covers three.

Mission

  • Cover general local news

Topics of coverage

  • Education & schools
  • Entertainment & arts
  • Government & politics

Watchdog

  • No

Institutional partners

  • Community news site

Content contributors

  • Professional journalists
  • Community members who are not journalists

Contributor compensation

  • Freelance or part-time paid staff
  • Volunteers

In the news

This piece generated a story on WTNH News Channel 8, which was then picked by CNN - LymeLine was credited with sourcing the story in all the resulting articles/broadcasts:
"Very Rare Sturgeon Found on Bank of Connecticut River in Lyme:"
http://lymeline.net/2014/04/very-rare-sturgeon-found-on-bank-of-connecticut-river-in-lyme/