Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

2,500

Average page views

10,000

Average visits

5,000

E-newsletter

  • No

Facebook followers

1,200

Twitter followers

600

Instagram followers

n/a

You Tube

n/a

Revenue

  • Less than $50,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

1.1

Date of most recent publisher update

05/31/2019

Last Publisher Update

  • 2019-06-01 04:17:26 UTC

LymeLine.com
Shoreline Web News LLC

LymeLine.com has been covering community news for the towns of Lyme and Old Lyme (which share a regional , public school system) in Southeast Connecticut since 2003 with the tagline is 'Updated Daily Or As News Happens." Publisher Olwen Logan launched a sister site, ValleyNewsNow.com, in 2009 for the nearby communities of Chester, Deep River and Essex, which also share a regional, public school system. Revenue: Advertising.

Who is in charge?

Olwen Logan

Job title

Publisher

City

Kensington

State

MD

Zip code

20895

Year launched

2003

Tax status

  • LLC

Geographic scope

  • Small city or town

Other geographic focus

LymeLine.com covers two towns.ValleyNewsNow.com covers three.

Population of coverage area

10,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Education & schools
  • Entertainment & arts
  • Events in coverage area

Watchdog journalism?

  • Yes, infrequently

Site Twitter handle

@LymeLine

Effective engagement practice

Many readers have our sites set as their homepages.
Facebook & Twitter work well for us to engage a broader audience.

Revenue challenges

Serving suhc a small population, i.e., 10,000

In the news

Our most read story of 2018 was about a beloved, local character, who passed away unexpectedly in December -- no other news organizations picked up the story so we were the only source. https://lymeline.com/?s=remembering+chip