The Independent reports on local issues as well as arts and culture in desert communities of the Coachella Valley in inland Southern California. It also publishes a monthly print edition. Revenue: Advertising, gift certificate market, distribution services, memberships, events.
I moved here to give the Coachella Valley something it did not previously have: A true, ethical alternative news source. It's been a challenge, but the community has truly embraced us.
Being active in the community--be it on social media, at events, etc.
We're a pub in the alternative newsweekly vein (except we are daily online, and monthly in print).