Statistics
| Unique monthly visitors
12,000 |
| Average page views
19000 |
| Average visits
15000 |
| E-newsletter
|
| E-newsletter subscribers
3800 |
| Facebook likes
2650 |
| Facebook followers
2750 |
| Twitter followers
2800 |
| Instagram followers
745 |
| You Tube
n/a |
| Revenue
|
| Primary revenue source(s)
|
| Ad products
|
| Paywall
|
| Distribution
|
| Total personnel/contributor FTE
3.5 |
| Date of most recent publisher update
05/01/2019 |
|
Last Publisher Update
|
Coachella Valley Independent
California
Coachella Valley Independent
The Independent reports on local issues as well as arts and culture in desert communities of the Coachella Valley in inland Southern California. It also publishes a monthly print edition. Revenue: Advertising, gift certificate market, distribution services, memberships, events.
Who is in charge?
Editor/publisher
Job title
Editor/publisher
City
Palm Springs
State
CA
Zip code
92262
Year launched
2012
Tax status
- LLC
Geographic scope
- Small city or town
Population of coverage area
400,000
Scope of coverage
- General news or a number of topics that are not necessarily closely related to each other
Primary focus
- Current news and events
Topics of coverage
- Entertainment & arts
- Environment
- Events in coverage area
- Food
- Government
Watchdog journalism?
- Yes, occasional
Facebook link
Site Twitter handle
@cvindependent
Effective engagement practice
Being active in the community--be it on social media, at events, etc.
Revenue challenges
Finding sales people who are willing to sell commission-only for such a small site.