Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

12,000

Average page views

19000

Average visits

15000

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

3800

Facebook likes

2650

Facebook followers

2750

Twitter followers

2800

Instagram followers

745

You Tube

n/a

Revenue

  • $101,000 - $250,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Traditional Web display advertising sold via an ad network or ad buyer
  • Sponsored content or native advertising
  • Daily deals

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

3.5

Date of most recent publisher update

05/01/2019

Last Publisher Update

  • 2019-05-24 18:23:13 UTC

Coachella Valley Independent
Coachella Valley Independent

The Independent reports on local issues as well as arts and culture in desert communities of the Coachella Valley in inland Southern California. It also publishes a monthly print edition. Revenue: Advertising, gift certificate market, distribution services, memberships, events.

Who is in charge?

Editor/publisher

Job title

Editor/publisher

City

Palm Springs

State

CA

Zip code

92262

Year launched

2012

Tax status

  • LLC

Geographic scope

  • Small city or town

Population of coverage area

400,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Entertainment & arts
  • Environment
  • Events in coverage area
  • Food
  • Government

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@cvindependent

Effective engagement practice

Being active in the community--be it on social media, at events, etc.

Revenue challenges

Finding sales people who are willing to sell commission-only for such a small site.