San Angelo LIVE is owned and operated by Hyde Interactive, a digital web development and advertising agency. The site features a mix of civic news along with crash and crime news. The "LIVE! Daily" email is read by 30,000 people--opened by 30,000-- per day. Revenue: Advertising.
Daily email sent M-S; Facebook, Twitter, Google Search, Google News, direct traffic, mobile app.
If you're selling caps at a sporting event, and your local beer distributor is giving away hats, it's harder to place value in the consumer eyes on your hats for sale.
Corporate media sells print ads, radio or TV spots and then "gives" away the digital component, just like the beer distributor gives away hats. The digital component doesn't have much reach, but a client may believe they have "checked" the digital square for free, and not need us.
How do you sell more hats when the beer distributor is giving them away?