Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

@sanangelolive

Facebook link

http://www.facebook.com/sanangelolive

Year launched

2013

Tax status

  • S Corp

Monthly visitors

650,000

Revenue

  • $501,000 - $1 million

Primary revenue sources (50% or more)

  • Local advertising
  • National advertising

Secondary revenue sources (20-49%)

  • Local advertising
  • National advertising
  • Business services

Smaller revenue sources (less than 20%)

  • Local advertising
  • National advertising
  • Business services

Publishing platform

  • Drupal

Mobile

60

E-newsletter

  • Yes

E-newsletter subscribers

40000

Is your site indexed on Google News?

  • Yes

City

San Angelo

State

Tx

Last Publisher Update

  • 2016-03-17 16:55:10 UTC

San Angelo LIVE
San Angelo, Texas
Joe Hyde

San Angelo LIVE is owned and operated by Hyde Interactive, a digital web development and advertising agency. The site features a mix of civic news along with crash and crime news. The "LIVE! Daily" email is read by 30,000 people--opened by 30,000-- per day. Revenue: Advertising.

Effective engagement practice

Daily email sent M-S; Facebook, Twitter, Google Search, Google News, direct traffic, mobile app.

Business challenge

If you're selling caps at a sporting event, and your local beer distributor is giving away hats, it's harder to place value in the consumer eyes on your hats for sale.

Corporate media sells print ads, radio or TV spots and then "gives" away the digital component, just like the beer distributor gives away hats. The digital component doesn't have much reach, but a client may believe they have "checked" the digital square for free, and not need us.

How do you sell more hats when the beer distributor is giving them away?

Coverage area

  • Community or town

Mission

  • Cover general local news

Topics of coverage

  • Crime & justice
  • Government & politics
  • Local events

Watchdog

  • Yes, occasional

Institutional partners

  • None

Content contributors

  • Professional journalists
  • Students

Contributor compensation

  • Full-time, paid staff
  • Freelance or part-time paid staff

Revenue-side compensation

  • Full-time, paid staff with commission
  • Full-time, commission only