Michele's List
Building blocks in the emerging local news ecosystem

Site Twitter handle


Facebook link


Year launched


Tax status

  • LLC

Monthly visitors

4.7 Million Reach / Month; 828,000 Engagements / Month; 2.3 Million Video Views / Month


  • More than $1 million

Primary revenue sources (50% or more)

  • Local advertising
  • Merchandise

Secondary revenue sources (20-49%)

  • Sponsorship
  • Transactions/e-commerce

Smaller revenue sources (less than 20%)

  • Other

Other smaller revenue source


Publishing platform

  • WordPress

Other publishing platform

Custom apps, digital radio, etc.


~80% from mobile sources


  • Yes

E-newsletter subscribers


Is your site indexed on Google News?

  • No

Other products

Online / Digital Radio Ads


Santa Rosa Beach



Last Publisher Update

  • 2017-11-03 22:14:49 UTC

Santa Rosa Beach, Florida
Mike Ragsdale

With over 900,000 Facebooks fans, 30A (www.30A.com) covers life in small beach towns along Florida's Gulf Coast. The brand is inspired by a beach-front road named "Scenic Highway 30-A" that runs across the region. In addition to 30A.com, there are also free 30A iPhone, Android and iPad apps, a 24/7 digital radio station (www.30Aradio.com), and retail sales (www.30Agear.com). The company operates four 30A Stores (www.facebook.com/30Astore) featuring 30A-brand products. The company also created 30A Beach Blonde Ale, the top-selling craft beer, now available in five states. 30A Wine by Mercer Estates is also available in restaurants, stores and online at www.30Awine.com.

Introduction by publisher

30A® celebrates the small-town beach life enjoyed along Florida’s gulf coast. But “30-A is more than just a road in Florida,” said ABC. “A website that started to promote a small stretch of coastline is fast becoming an international brand.” The 30A Company has given away over 1.4 million of its famous 30A stickers, and with over 900,000 Facebook fans around the world, “30A.com has exploded" (Southern Living). The 30A Company has raised $980,000 for local charities and is a founding member of The Sonder Project. 30A was recently invited to speak about the hyperlocal brand's success at the "3D Journalism" conference in Moscow, Russia.

Effective engagement practice

With over 900,000 Facebook fans, 30A's social media presence is a powerful resource. Our new digital radio station has also created a new dimension to our stories and brand, allowing for music and in-depth community interviews (www.30Aradio.com).

Coverage area

  • Other

Other geographic focus

Small beach towns along Florida's northern Gulf Coast.


  • Emphasize several topics but not cover all the news broadly

Topics of coverage

  • Environment
  • Local events
  • Other

Other content topics

Beach News


  • No

Institutional partners

  • None

Content contributors

  • Professional journalists
  • Other

Other contributors

Freelance writers and local PR professionals

Contributor compensation

  • Full-time, paid staff
  • Interns who are paid

Revenue-side compensation

  • Full-time, paid staff without commission
  • Contractors paid commission only