Michele's List
Building blocks in the emerging local news ecosystem

Show_4e60a117248b1017
Statistics
Unique monthly visitors

3,524,320

Average page views

25,231,291

Average visits

16,031,403

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

230,000

Facebook likes

1,265,000

Facebook followers

1,247,000

Twitter followers

22,900

Instagram followers

126,000

You Tube

3,300

Revenue

  • More than $1 million

Primary revenue source(s)

  • Transactions/e-commerce

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Video advertising
  • Sponsored content or native advertising
  • Other(s)

Other products

Digital Radio Ads

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

30

Date of most recent publisher update

05/01/2019

Last Publisher Update

  • 2019-05-15 13:35:20 UTC

30A
30A

With over 1.4 million social media fans, 30A (www.30A.com) covers life in small beach towns along Florida's Gulf Coast. The brand is inspired by a beach-front road named "Scenic Highway 30-A" that runs across the region. In addition to 30A.com, there are also free 30A iOS and Android apps, a 24/7 digital radio station (www.30Aradio.com), a local real estate site (www.30Arealestate.com) and an e-commerce platform (www.30Agear.com). Key metrics cover multiple 30A platforms.

Who is in charge?

Mike Ragsdale

Job title

Founder

City

Santa Rosa Beach

State

Florida

Zip code

32459

Year launched

2007

Tax status

  • LLC

Geographic scope

  • Other

Other geographic focus

Florida's northwestern Gulf Coast

Population of coverage area

15,000 full-time residents; 4 million annual visitors

Scope of coverage

  • Several related topics under a common umbrella (such as a group of topics that fall under the umbrella of government or politics)

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Entertainment & arts
  • Environment
  • Events in coverage area
  • Food

Watchdog journalism?

  • No

Site Twitter handle

www.twitter.com/30A

Effective engagement practice

We use our social media platforms (1.26 million Facebook fans; 126,000 Instagram followers; etc.) to drive traffic directly to our feature articles on www.30A.com and to various destinations across our digital network.

Revenue challenges

We're hitting some revenue ceilings on ad banners and sponsorship opportunities, so we continue to think creatively to establish new monetization opportunities, including e-commerce and licensing.

In the news

"Local independent news publisher Mike Ragsdale has strong, iconoclastic opinions about the direction of his industry. The founder of 30A, which he started in 2007 'with virtually nothing' to cover the dozen small resort towns and developments of Santa Rosa Beach on the Florida Panhandle’s Gulf Coast, says local news continues to struggle because it too often ignores what it claims to do: put community first."
–Street Fight
https://streetfightmag.com/2018/12/06/mike-ragsdale-says-putting-community-first-makes-his-indie-30a-site-a-big-winner/

In 2017, 30A was invited to speak at the "3D Journalism" conference, Russia’s largest forum for journalists and media professionals. Here is 30A Founder Mike Ragsdale's interview with Russia's largest radio network: https://www.facebook.com/echomsk.ru/videos/1594366687259001/


“30A is a brand that celebrates small town beach life along Florida’s Gulf Coast. 30A has 900,000 Facebook fans and its inspiring videos, photos and stories reach millions of beach lovers every week. ”
—Huffington Post
[https://www.huffpost.com/entry/design-the-life-you-want-to-live-not-the-idea-you_b_5a5e49e7e4b0d8c653bc0008]

"I confess I hadn’t heard of 30A, a site all about the beach lifestyle along Scenic Highway 30-A in the Florida Panhandle. Not exactly an investigative site, to be sure, but a remarkable success nonetheless, one that has expanded into podcasts, retail, online classifieds, and more."
–NeimanLab
[https://www.niemanlab.org/2015/07/whos-making-money-and-who-isnt-in-local-online-news/]

"While Lady Antebellum takes on the duty of being the first artist to perform at the 30A Sessions Concert Series, they open the door for many more musicians to get involved within the coming years."
–Sounds Like Nashville
[https://www.soundslikenashville.com/news/lady-antebellum-30a-concert-series]

"For Mike Ragsdale, his 30A.com serving the Gulf Coast beach communities of Santa Rosa in Northwest Florida is much more than a website. It’s an 'international brand' that includes a digital radio station and a retail operation that sells everything from to T-shirts to beach chairs to beer. Ragsdale tells Street Fight how he did it, and how traditional local and hyperlocal news sites can present their communities in new and compelling ways — reaping new revenue."
–Street Fight
[https://streetfightmag.com/2014/11/06/30a-com-is-more-than-a-website-its-a-brand-for-the-laid-back/?doing_wp_cron=1556571395.5808210372924804687500]

In 2015, 30A was ranked the #1 Independent News Site in America in a study conducted by The Tow-Knight Center for Entrepreneurial Journalism in New York City.

“You may recognize 30A from the signature blue, white, and yellow stickers stuck on cars across the country, but now you know where the name comes from: East County Highway 30A, also known as Scenic Highway 30A, which stretches down the Florida Panhandle’s Gulf Coast from Grayton Beach to Rosemary Beach, passing through several charming beach communities along the way.”
–Coastal Living
[https://www.coastalliving.com/travel/gulf-coast/what-is-30a-florida]

30A won Street Fight magazine’s 2018 Local Visionary Award for “Most Innovative Local Media Business Strategy”
[https://streetfightmag.com/2018/02/10/sfsw18-street-fight-announces-winners-of-the-2018-local-visionary-awards]