Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

www.twitter.com/30A

Facebook link

www.facebook.com/Scenic30A

Year launched

2007

Tax status

  • LLC

Revenue

  • More than $1 million

Primary revenue sources (50% or more)

  • Local advertising
  • Merchandise

Secondary revenue sources (20-49%)

  • Sponsorship
  • Transactions/e-commerce

Smaller revenue sources (less than 20%)

  • Other

Other smaller revenue source

Licensing

Publishing platform

  • WordPress

Other publishing platform

Custom apps, digital radio, etc.

Mobile

~80% from mobile sources

E-newsletter

  • Yes

E-newsletter subscribers

155,000

Is your site indexed on Google News?

  • No

Other products

Online / Digital Radio Ads

City

Santa Rosa Beach

State

Florida

Last Publisher Update

  • 2018-04-09 19:13:33 UTC

30A
Santa Rosa Beach, Florida
Mike Ragsdale

With over 1 million Facebooks fans, 30A (www.30A.com) covers life in small beach towns along Florida's Gulf Coast. The brand is inspired by a beach-front road named "Scenic Highway 30-A" that runs across the region. In addition to 30A.com, there are also free 30A iPhone, Android and iPad apps, a 24/7 digital radio station (www.30Aradio.com), and retail sales (www.30Agear.com). The company operates three 30A Stores (www.facebook.com/30Astore) featuring 30A-brand products. The company also created 30A Beach Blonde Ale, the top-selling craft beer, now available in six states. 30A Wine by Mercer Estates is also available in restaurants, stores and online at www.30Awine.com.

Introduction by publisher

30A® celebrates the small-town beach life enjoyed along Florida’s gulf coast. But “30-A is more than just a road in Florida,” said ABC. “A website that started to promote a small stretch of coastline is fast becoming an international brand.” The 30A Company has given away over 1.4 million of its famous 30A stickers, and with over 1 million Facebook fans around the world, “30A.com has exploded" (Southern Living). The 30A Company has raised over $1.1 million for local charities and is a founding member of The Sonder Project. 30A was recently invited to speak about the hyperlocal brand's success at the "3D Journalism" conference in Moscow, Russia.

Effective engagement practice

With over 1 million Facebook fans, 30A's social media presence is a powerful resource. Our new digital radio station has also created a new dimension to our stories and brand, allowing for music and in-depth community interviews (www.30Aradio.com).

Coverage area

  • Other

Other geographic focus

Florida's northwestern Gulf Coast.

Mission

  • Emphasize several topics but not cover all the news broadly

Topics of coverage

  • Environment
  • Local events
  • Other

Other content topics

Beach News

Watchdog

  • No

Institutional partners

  • None

Content contributors

  • Professional journalists
  • Other

Other contributors

Freelance writers and local PR professionals

Contributor compensation

  • Full-time, paid staff
  • Interns who are paid

Revenue-side compensation

  • Full-time, paid staff with commission
  • Full-time, commission only