Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

@passyunkpost

Facebook link

https://www.facebook.com/PassyunkPost

Year launched

2012

Tax status

  • LLC

Monthly visitors

About 35,000

Revenue

  • $50,000 or less

Primary revenue sources (50% or more)

  • Local advertising

Other primary revenue source

N/A

Secondary revenue sources (20-49%)

  • None at this level

Smaller revenue sources (less than 20%)

  • National advertising
  • None at this level (less than 20%)

Other smaller revenue source

Native ads from TripleLift and Google ads each contribute about $150 a month

Other publishing platform

N/A

Mobile

40

Is your site indexed on Google News?

  • No

City

Philadelphia

State

PA

Passyunk Post
Philadelphia, Pennsylvania
Albert Stumm

Passyunk Post was launched in July 2012 by Albert Stumm, a journalist at the Philadelphia Daily News. The site covers news, restaurants, development, events and overall city living in South Philadelphia, branching out past the original East Passyunk coverage area to include Newbold, Pennsport, Point Breeze, Graduate Hospital, Queen Village, Bella Vista and more. 

Other secondary revenue source

N/A

Coverage area

  • Neighborhood

Other geographic focus

none

Mission

  • Emphasize several topics but not cover all the news broadly

Other mission

Above all, be interesting.

Topics of coverage

  • Entertainment & arts
  • Food
  • Local business
  • Local events

Other content topics

N/A

Watchdog

  • Yes, infrequently

Institutional partners

  • University
  • Local newspaper

Other institutional partners

N/A

Content contributors

  • Community members who are not journalists
  • Other

Other contributors

1 or two interns, professional journalists who happen to live it the are and help out occasionally

Contributor compensation

  • Freelance or part-time paid staff
  • Volunteers

Revenue-side compensation

  • Contractors paid commission only
  • Unpaid volunteers

In the news

The Food Network’s CityEats website named us one of The Ten: On the Rise in Philly Food
http://blog.cityeats.com/philly/2012/11/the-ten-on-the-rise-in-philly-food/
- Nov. 7, 2012

The online news magazine Flying Kite made us their lead feature: “Passyunk Post redefines local news”
http://www.flyingkitemedia.com/features/passyunkpost020513.aspx
- Feb. 5, 2013

Fox29 praised us for our effort to get negligent dog owners to pick up after their pets (aka the Dog Shit Crusade)
http://www.myfoxphilly.com/story/23408900/passyunk-community-deals-with-dog-owners-who-dont-clean-up
- Sept. 12, 2013

WHYY‘s Newsworks.org invited us to be an expert in a chat about East Passyunk’s transformation
http://www.newsworks.org/index.php/homepage-feature/item/52418
- March 20, 2013

The tech-news website Technically Philly highlighted us in a story and video about the increasing presence of hyperlocal news coverage.
http://technical.ly/philly/2013/05/06/neighborhood-news-makes-a-difference/
- May 6, 2013