MyVeronaNJ writes for the people who now live in Verona, the people who want to live here, and the people who used to live here and still think of it as home. Headed by a professional journalist, MyVeronaNJ.com has engaged its community in creating content and become the dominant media source in this New York City suburb. Revenue: Advertising and subscriptions
MyVeronaNJ.com was started by Virginia Citrano, who had been an editor at The Wall Street Journal/Europe, Crain's New York Business and Forbes.com. It covers Verona, NJ, a NYC suburb that was Virginia's home town. The site quickly eclipsed Verona's two long-standing weekly newspapers for readership. It has broken every major story that has happened in Verona since 2009. It has pioneered innovative Web technology and responsive design, and was one of the beta sites for Broadstreet Ads.
MyVeronaNJ actively uses Facebook, Twitter and Instagram, and sends both a daily and a weekly newsletter. But most of our readers have us bookmarked and check the site daily.
We have steadily increased the price of advertising spots since MyVeronaNJ.com was founded, and more small businesses in our community now see the Web as a better marketing option than the local newspapers and magazine. But they often don't plan a marketing budget, so we still face a lot of fluctuation.
Residential Real Estate, Food, Local Business
no institutional partner
College and high school students
Our stories consistently serve as the basis for stories in our print and online competition, but they rarely --if ever--note in their stories that the news was broken by MyVeronaNJ.com