Michele's List
Building blocks in the emerging local news ecosystem

Site Twitter handle


Facebook link


Year launched


Tax status

  • LLC

Monthly visitors



  • $50,000 or less

Primary revenue sources (50% or more)

  • Local advertising
  • Subscription

Secondary revenue sources (20-49%)

  • Subscription

Smaller revenue sources (less than 20%)

  • Business services
  • Small donations (Less than $1,000)
  • Subscription

Other smaller revenue source


Publishing platform

  • WordPress

Other publishing platform

Facebook, Twitter, Instagram




  • Yes

Is your site indexed on Google News?

  • Yes





Last Publisher Update

  • 2016-03-06 22:27:59 UTC

Verona, New Jersey
Virginia Citrano

MyVeronaNJ writes for the people who now live in Verona, the people who want to live here, and the people who used to live here and still think of it as home. Headed by a professional journalist, MyVeronaNJ.com has engaged its community in creating content and become the dominant media source in this New York City suburb. Revenue: Advertising and subscriptions 

Other secondary revenue source


Introduction by publisher

MyVeronaNJ.com was started by Virginia Citrano, who had been an editor at The Wall Street Journal/Europe, Crain's New York Business and Forbes.com. It covers Verona, NJ, a NYC suburb that was Virginia's home town. The site quickly eclipsed Verona's two long-standing weekly newspapers for readership. It has broken every major story that has happened in Verona since 2009. It has pioneered innovative Web technology and responsive design, and was one of the beta sites for Broadstreet Ads.

Effective engagement practice

MyVeronaNJ actively uses Facebook, Twitter and Instagram, and sends both a daily and a weekly newsletter. But most of our readers have us bookmarked and check the site daily.

Business challenge

We have steadily increased the price of advertising spots since MyVeronaNJ.com was founded, and more small businesses in our community now see the Web as a better marketing option than the local newspapers and magazine. But they often don't plan a marketing budget, so we still face a lot of fluctuation.

Coverage area

  • Community or town

Other geographic focus

Verona, NJ


  • Cover general local news

Other mission

Verona, NJ

Topics of coverage

  • Education & schools
  • Government & politics
  • Sports & recreation

Other content topics

Residential Real Estate, Food, Local Business


  • Yes, occasional

Institutional partners

  • None

Other institutional partners

no institutional partner

Content contributors

  • Professional journalists
  • Community members who are not journalists

Other contributors

College and high school students

Contributor compensation

  • Freelance or part-time paid staff
  • Interns working for academic credit

Revenue-side compensation

  • Part-time commission only

In the news

Our stories consistently serve as the basis for stories in our print and online competition, but they rarely --if ever--note in their stories that the news was broken by MyVeronaNJ.com