Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

140,000
Average page views

700,000
Average visits

380,000
E-newsletter

  • Yes, a single newsletter
E-newsletter subscribers

2,100
Facebook likes

19,500
Facebook followers

20.100
Twitter followers

4,259
You Tube

195
Revenue

  • $251,000 - $500,000
Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)
Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising
  • Social media services
  • Other(s)
Other products

NowAds, a system I created: http://nowads.biz
Paywall

  • No
Distribution

  • Direct to web/mobile
Total personnel/contributor FTE

17
Date of most recent publisher update

05/02/2019
Last Publisher Update

  • 2019-05-02 18:38:18 UTC
Carson Now
Nevada
Carson Now

Carson Now, in operation since 2009, covers a mix of local events and local government and crime news. Revenue: Sponsorships and advertising.

Who is in charge?

Kirk Caraway

Job title

Owner/Publisher

City

Carson City

State

NV

Zip code

89701

Year launched

2009

Tax status

  • LLC

Geographic scope

  • Small city or town

Population of coverage area

50,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Crime & justice
  • Education & schools
  • Entertainment & arts
  • Events in coverage area

Watchdog journalism?

  • Yes, occasional

Facebook link

http://facebook.com/carsonnow

Site Twitter handle

@carsonnow

Effective engagement practice

Facebook accounts for about half of our pageviews. Direct traffic accounts for about 30 percent, and the remainder is from search or other links.