Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

@carsonnow

Facebook link

http://facebook.com/carsonnow

Year launched

2009

Tax status

  • LLC

Monthly visitors

110,000

Revenue

  • $101,000 - $250,000

Primary revenue sources (50% or more)

  • Local advertising

Secondary revenue sources (20-49%)

  • Local advertising

Smaller revenue sources (less than 20%)

  • National advertising

Publishing platform

  • Drupal

Mobile

50

E-newsletter

  • Yes

E-newsletter subscribers

700

Is your site indexed on Google News?

  • Yes

Other products

NowAds, a system I created: http://nowads.biz

City

Carson City

State

NV

Last Publisher Update

  • 2016-03-17 18:56:58 UTC

Carson Now
Carson City, Nevada
Kirk Caraway

Carson Now, in operation since 2009, covers a mix of local events and local government and crime news. Revenue: Sponsorships and advertising.

Effective engagement practice

Facebook accounts for about half of our pageviews. Direct traffic accounts for about 30 percent, and the remainder is from search or other links.

Business challenge

Finding good salespeople who want to get out an sell, and can explain how online advertising works. I have ended up doing all the sales myself. Ad sales grew 45 percent last year despite the fact that I put in only about 1 day a week selling. I feel confident we could easily double revenue this year with a full time salesperson.

Coverage area

  • Community or town

Mission

  • Cover general local news

Topics of coverage

  • Crime & justice
  • Local business
  • Local events

Watchdog

  • Yes, occasional

Institutional partners

  • None

Content contributors

  • Professional journalists
  • Community members who are not journalists

Contributor compensation

  • Freelance or part-time paid staff
  • Volunteers

Revenue-side compensation

  • Full-time, commission only