Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

110,000

Average visits

50

E-newsletter

  • Yes

E-newsletter subscribers

700

Revenue

  • $101,000 - $250,000

Primary revenue sources (50% or more)

  • Local advertising

Secondary revenue sources (20-49%)

  • Local advertising

Smaller revenue sources (less than 20%)

  • National advertising

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Traditional Web display advertising sold via an ad network or ad buyer
  • Contextual advertising delivered based on the user or the content (such as Adsense or Outbrain)
  • Sponsored content or native advertising

Other products

NowAds, a system I created: http://nowads.biz

Last Publisher Update

  • 2016-03-17 18:56:58 UTC

Carson Now
Carson Now

Carson Now, in operation since 2009, covers a mix of local events and local government and crime news. Revenue: Sponsorships and advertising.

City

Carson City

State

NV

Zip code

89701

Year launched

2009

Tax status

  • LLC

Geographic scope

  • Community or town

Scope of coverage

  • Cover general local news

Topics of coverage

  • Crime & justice
  • Local business
  • Local events

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@carsonnow

Effective engagement practice

Facebook accounts for about half of our pageviews. Direct traffic accounts for about 30 percent, and the remainder is from search or other links.