Michele's List
Building blocks in the emerging local news ecosystem

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Site Twitter handle

@njspotlight

Facebook link

https://www.facebook.com/NJSpotlight/

Year launched

2010

Tax status

  • Under umbrella organization with 501c3 status
  • LLC

Monthly visitors

150,000

Revenue

  • More than $1 million

Primary revenue sources (50% or more)

  • Foundation grants

Secondary revenue sources (20-49%)

  • Sponsorship

Smaller revenue sources (less than 20%)

  • Local advertising

Other smaller revenue source

Donors

Publishing platform

  • Developed in house

Other publishing platform

Custom Python

Mobile

35 percent

E-newsletter

  • Yes

E-newsletter subscribers

7,000

Is your site indexed on Google News?

  • Yes

City

Montclair

State

New Jersey

Last Publisher Update

  • 2016-03-21 13:37:21 UTC

NJ Spotlight
Monclair, New Jersey
John Mooney

NJ Spotlight says its mission is to deliver "insight and information on issues critical to New Jersey, with the aim of informing and engaging the state’s communities and businesses." While the site has the support of several foundations, it also has developed a significant revenue stream staging public affairs conferences and webinars

Introduction by publisher

NJ Spotlight is an award-winning online New Jersey news service launched in 2010, covering public policy issues and their impact on communities. Founded by former print journalists seeking to keep "beat" journalism alive, NJ Spotlight focuses especially on education, energy, environment, health care and public finance, publishing up to 10 pieces of new and original content each day. In 2011, we won the Online News Association's award for "General Excellence" in its category, cited by judges as the "the best example in the nation for independent statehouse reporting; small but mighty." We have content distribution partnerships with all the major public media outlets in the region, including New York Public Radio, WHYY Public Radio in Philadelphia, and WNET Public Television in New York City. We also has a formal agreement for sharing content with Philly.com, the online site of the Philadelphia Inquirer and the Daily News. NJ Spotlight is funded through a combination of foundation support and earned income. Its primary foundation funders are Robert Wood Johnson Foundation, the Knight Foundation, the William Penn Foundation, the Community Foundation of NJ, and the Geraldine R. Dodge Foundation. In addition, about a third of our budget is covered through earned income from advertising on the site and sponsorships of our programs. The programs include public roundtable discussions throughout the state around key policy issues like charter schools, solar energy, health care reform and land use planning. Still, being so reliant on foundations poses its obvious challenges, and NJ Spotlight is ever striving to come up with stable and predictable funding streams.

Effective engagement practice

Events are probably most prominent way, although it may not be the highest numbers. We launched our first "NJ Spotlight on Cities" event where we held an all-day conference focusing on urban policy. It drew more than 250 people and was by far our best event yet, with plans now to do it annually. We also hold 5-6 smaller roundtables on specific issues that have up to 100 people each, and probably a half-dozen breakfasts and smaller events for donors and other friends. In each case, it is an opportunity for NJ Spotlight to spread its brand and engage with our most loyal readers, while they can network with each other and learn more on specific issues.

Business challenge

Not so much vexing as just hard, our biggest challenge is just finding the time and capacity to build a stable revenue base. And there is so little room for error, when living year to year on foundation grants and operating as a small shop.

Coverage area

  • State

Mission

  • Emphasize several topics but not cover all the news broadly

Topics of coverage

  • Education & schools
  • Government & politics
  • Health & medicine

Other content topics

Our other beats are energy, environment and public finance, and through freelancers, we also cover transportation, housing, and economic development.

Watchdog

  • Yes, it is the primary focus

Institutional partners

  • Nonprofit media organization
  • Local newspaper
  • Local commercial broadcast outlet

Content contributors

  • Professional journalists

Other contributors

Our columnists are mostly experts and not professional journalists.

Contributor compensation

  • Full-time, paid staff
  • Freelance or part-time paid staff

Revenue-side compensation

  • Full-time, paid staff with commission
  • Full-time, paid staff without commission

Publish donors

  • Publish all foundation names
  • Publish donors giving $1,000 or more

In the news

We are often cited by other publications and news outlets.