Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

150,000

Average visits

35 percent

E-newsletter

  • Yes

E-newsletter subscribers

7,000

Revenue

  • More than $1 million

Primary revenue source(s)

  • Foundation grants

Ad products

  • Traditional Web display advertising sold directly by your organization

Last Publisher Update

  • 2016-03-21 13:37:21 UTC

NJ Spotlight
NJ Spotlight

NJ Spotlight says its mission is to deliver "insight and information on issues critical to New Jersey, with the aim of informing and engaging the state’s communities and businesses." While the site has the support of several foundations, it also has developed a significant revenue stream staging public affairs conferences and webinars

City

Montclair

State

New Jersey

Zip code

07042

Year launched

2010

Tax status

  • Under umbrella organization with 501c3 status
  • LLC

Geographic scope

  • State

Scope of coverage

  • Emphasize several topics but not cover all the news broadly

Topics of coverage

  • Education & schools
  • Government & politics
  • Health & medicine

Other content topics

Our other beats are energy, environment and public finance, and through freelancers, we also cover transportation, housing, and economic development.

Watchdog journalism?

  • Yes, it is the primary focus

Site Twitter handle

@njspotlight

Effective engagement practice

Events are probably most prominent way, although it may not be the highest numbers. We launched our first "NJ Spotlight on Cities" event where we held an all-day conference focusing on urban policy. It drew more than 250 people and was by far our best event yet, with plans now to do it annually. We also hold 5-6 smaller roundtables on specific issues that have up to 100 people each, and probably a half-dozen breakfasts and smaller events for donors and other friends. In each case, it is an opportunity for NJ Spotlight to spread its brand and engage with our most loyal readers, while they can network with each other and learn more on specific issues.

In the news

We are often cited by other publications and news outlets.