Michele's List
Building blocks in the emerging local news ecosystem

Unique monthly visitors


Average visits



  • Yes

E-newsletter subscribers



  • $50,000 or less

Primary revenue source(s)

  • Foundation grants

Ad products

  • Traditional Web display advertising sold directly by your organization

Last Publisher Update

  • 2016-03-09 01:19:56 UTC

Benito Link

Benito Link is a community-driven, non-profit local news site serving rural Benito County, which borders Santa Clara County, California. The nonprofit site seeks donations and sponsorships among other funding sources. Its mission is to inform all residents in decisions and engage them in order to improve our community's "quality of life."





Zip code


Year launched


Tax status

  • Nonprofit 501c3

Geographic scope

  • Community or town

Other geographic focus

San Benito County, Calif.

Scope of coverage

  • Cover general local news

Topics of coverage

  • Education & schools
  • Government & politics
  • Planning & development

Other content topics

Just starting to expand education coverage.

Watchdog journalism?

  • Yes, occasional

Site Twitter handle


Effective engagement practice

Facebook and Twitter regular usage. Facebook numbers are very good.
Commenting is definitely a sign of engagement and is a wealth of good ideas brought forward by community members.
We have a "contributor's night" twice a year to get all the story producers paid or unpaid together. Lots of fun and improves loyalty.
Creating memberships now because people are asking for it.
Co-hosting political forums to demonstrate our commitment to political coverage.
Improving our Calendar.

In the news

We have certain stories that are picked up regularly. Our county voted against fracking in 2015 and we got a lot of attention from the bay area on that topic. Pinnacles National Park also draws interest.

What we notice is that we will run a story and Bay Area news organizations will pick it up soon afterward using us as a story idea source but not crediting it.
Here's a typical example-
Santa Cruz and SF PBS have not been warm to working with BenitoLink in general and typically don't like our "rural" perspective on things but they watch us a lot for story ideas.