Veteran investigative reporter Jim Heaney launched the Investigative Post in 2012 with help from the Community Foundation for Greater Buffalo and the Knight Community Information challenge. The organization aims to "tell the stories that need to be told about the skullduggery and dysfunction that pervades Buffalo and WNY (Western New York)." Investigative Post has built a diverse revenue stream that includes funding from foundations, large and small donors, and earned income through the sale of content to media partners.
We are very active on social media, promoting our stories using both our Facebook and Twitter accounts and those of our TV partner, WGRZ, which has more than 200,000 Facebook and Twitter fans and followers.
We have built our following, which now totals about 7,800, in part through an initiative funded by INN's INNovation Fund. We used paid placements to target Buffalo-area fans and followers of relevant news sites (Buffalo News, NY Times, Mother Jones, etc.)