Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

43,000

Average page views

65,283

Average visits

60,552

E-newsletter

  • No

Facebook likes

21,557

Facebook followers

22,597

Twitter followers

7,711

Instagram followers

n/a

You Tube

n/a

Revenue

  • Less than $50,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising

Paywall

  • Yes, a metered paywall

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

0

Date of most recent publisher update

05/19/2019

Last Publisher Update

  • 2019-05-18 23:01:33 UTC

My Everett News
My Everett News

MyEverettNews.com serves Everett, Washington. It began publishing in January 2011 with a focus on breaking news, including the activities of the Everett Police Department and Everett Fire Department and decisions by the Everett City Council. Revenue: Advertising. 

Who is in charge?

Leland Dart

Job title

Publisher

City

Everett

State

WA

Zip code

98204

Year launched

2011

Tax status

  • LLC

Geographic scope

  • Suburb

Population of coverage area

110,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Crime & justice
  • Events in coverage area
  • Government
  • Other

Other content topics

Fire-Public Safety

Watchdog journalism?

  • Yes, infrequently

Site Twitter handle

@MyEverettNews

Effective engagement practice

We have a Facebook Page but changes to their delivery and referral methods resulted in a referral drop a couple of years ago. Organic search and referral are our top drivers. The focus has been on consistent content and the ability to report on things and show photos from scenes in Everett, Washington that no other media can provide.

Revenue challenges

Time to solicit new advertisers. One-man operation.