MyEverettNews.com is a hyper-local website that serves Everett, Washington. It began publishing in January 2011. The focus is on breaking news, including the activities of the Everett Police Department and Everett Fire Department and decisions by the Everett City Council that may affect the majority of people living or working in Everett.
We're going into our sixth year and gaining more traction in our community. We focus on breaking news as the daily paper and Seattle TV stations are not equipped to report at nights or on weekends and we are able to get to scenes quickly. The drawback is our stuff is frequently stolen and we're very aggressive in protecting our images. We do not provide photo for on-screen credit to the TV stations and insist they purchase our photos if they want them. We have great relationships with first responders and get access via cooperation instead of confrontation.
Facebook is our number 1 engagement tool. We try to provide minimal but interesting information so they have to come from Facebook to the site where are advertisers are.
converting those who say they want to support to actually take action