Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

220,000

Average visits

45%

E-newsletter

  • Yes

E-newsletter subscribers

9,000+

Revenue

  • $251,000 - $500,000

Primary revenue sources (50% or more)

  • Local advertising

Secondary revenue sources (20-49%)

  • Membership

Smaller revenue sources (less than 20%)

  • Events

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising

Last Publisher Update

  • 2016-03-04 22:40:39 UTC

Berkeleyside
Berkeleyside

Berkeleyside covers local news from Berkeley, Calif. Founded by three professional journalists: Tracey Taylor, Lance Knobel and Frances Dinkelspiel. Topics: Local news, crime, business, arts, food etc. Revenue: Advertising, membership, events.

City

Berkeley

State

California

Zip code

94705

Year launched

2009

Tax status

  • LLC

Geographic scope

  • Metro or large city

Scope of coverage

  • Cover general local news

Topics of coverage

  • Crime & justice
  • Food
  • Government & politics

Other content topics

Topics Berkeleyside covers on a daily or weekly basis: breaking news, crime, food and drink, local government (city council, zoning board and school board meetings), local business, land use, arts (music, theatre, art, film, books), education, nature, community, people.

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@Berkeleyside

Effective engagement practice

We have high engagement with our audience through Twitter, Facebook, and comments on the site. Each one has a distinctive core constituency (some people are FB users but not Twitter and so on.) 25,000 people follow us on Twitter and the account won the East Bay Express' Readers Award in 2015. Our Facebook page is very dynamic with 11K+ followers and we often publish Facebook-only content. We also engage directly with readers face to face with events.

In the news

Berkeleyside: The Nimble Hyperlocal News Site is Winning Awards and Attracting Eyeballs: http://alumni.berkeley.edu/california-magazine/winter-2015-breaking-news/berkeleyside-nimble-hyperlocal-news-site-winning

Indie Local News Sites See Potential in Membership Programs: http://www.lionpublishers.com/news/report/082715_membership_programs/

Review of day one of Berkeleyside's Uncharted Festival 2015: http://alumni.berkeley.edu/california-magazine/just-in/2015-10-17/want-justice-system-really-works-all-panelists-say-make