Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

@brentwoodhomepg

Facebook link

www.facebook.com/BrentwoodHomePage

Year launched

2009

Tax status

  • LLC

Monthly visitors

150000

Revenue

  • $501,000 - $1 million

Primary revenue sources (50% or more)

  • Local advertising
  • Sponsorship

Other primary revenue source

0

Smaller revenue sources (less than 20%)

  • Business services
  • Subscription
  • Web services

Other smaller revenue source

0

Other publishing platform

0

Mobile

52%

Is your site indexed on Google News?

  • No

Other products

White label PPC, SEO, SEM, Mobile websites, etc

City

Brentwood

State

TN

Brentwood Home Page
Brentwood, Tennessee
Kelly Gilfillan

Brentwood Home Page covers local news in the suburbs of Nashville, TN. It was launched in 2009 by co-founders Susan Leathers and Kelly Gilfillan and was the flagship site of the former Home Page Media Group. Gilfillan, a member of the board of LION Publishers, became sole owner in June 2014 after Leathers decided to pursue other interests. In September 2016, the Home Page Media Group merged with Source Local Media, another hyperlocal media group based in Nashville, to form BIGR Media. The new media group publishes six sister sites: Bellevue Home Page, Franklin Home Page, Nolensville Home Page, Spring Hill Home Page, Rutherford Source, and William Source. BIGR Media also publishes Style Home Page, a fashion and lifestyle news site. Revenue: Advertising

Other secondary revenue source

0

Business challenge

Sales!!! I feel like we have the right mix on editorial and I believe there is more revenue to be made

Coverage area

  • Community or town

Other geographic focus

Brentwood, TN

Mission

  • Cover general local news

Other mission

Strong prep sports, schools, political coverage

Topics of coverage

  • Crime & justice
  • Education & schools
  • Government & politics
  • Local business
  • Sports & recreation

Other content topics

history

Watchdog

  • Yes, occasional

Institutional partners

  • None

Other institutional partners

0

Content contributors

  • Professional journalists
  • Community members who are not journalists

Other contributors

Allow letters to the editor

Contributor compensation

  • Full-time, paid staff
  • Freelance or part-time paid staff

Revenue-side compensation

  • Full-time, paid staff with commission
  • Full-time, commission only

Publish donors

  • Do not publish names of donors or foundations

In the news

Former partner and editor Susan Leathers was honored as Most Influential in Williamson County by the Nashville Business Journal for the third year in a row. Although she is no longer with our company, we are proud that it was her work here that earned her that recognition.