Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

597,000

Average page views

3.7 million

Average visits

1.81 million

E-newsletter

  • Yes, multiple newsletters

E-newsletter subscribers

11,500

Facebook likes

16,426

Facebook followers

17,429

Twitter followers

5,403

Instagram followers

4,607

Revenue

  • $501,000 - $1 million

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Video advertising
  • Sponsored content or native advertising

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

21

Date of most recent publisher update

05/14/2019

Last Publisher Update

  • 2019-06-10 18:14:49 UTC

Noozhawk
Noozhawk

Noozhawk was founded in 2007 to fill a void for mainstream local news in Santa Barbara and Goleta. Now covering all of Santa Barbara County, it is the Central Coast’s fastest-growing news site. Revenue: Advertising, project and section sponsorships

Who is in charge?

William M. Macfadyen

Job title

Publisher

City

Santa Barbara

State

Calif.

Zip code

93102

Year launched

2007

Tax status

  • LLC

Geographic scope

  • Other

Other geographic focus

Santa Barbara County, with emphasis on Santa Barbara and Goleta

Population of coverage area

450,000

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Business in coverage area
  • Crime & justice
  • Government
  • Planning & development
  • Sports & recreation

Other content topics

N/A

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

Noozhawk

Effective engagement practice

Email

Revenue challenges

Difficulty in identifying and hiring capable, hungry sales representatives. Our community has a limited pool of qualified candidates.