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Building blocks in the emerging local news ecosystem

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Site Twitter handle

Noozhawk

Facebook link

http://www.facebook.com/noozhawk

Year launched

2007

Tax status

  • LLC

Monthly visitors

200,000

Revenue

  • $501,000 - $1 million

Primary revenue sources (50% or more)

  • Local advertising
  • Sponsorship

Other primary revenue source

N/A

Secondary revenue sources (20-49%)

  • Business services
  • Small donations (Less than $1,000)
  • Foundation grants

Smaller revenue sources (less than 20%)

  • National advertising
  • Large donations ($1,000 or more)
  • Events
  • Merchandise
  • Web services

Other smaller revenue source

N/A

Other publishing platform

N/A

Mobile

65%

Is your site indexed on Google News?

  • Yes

City

Santa Barbara

State

Calif.

Noozhawk
Santa Barbara, California
Bill MacFadyen

Noozhawk was founded in 2007 to fill a void for mainstream local news in Santa Barbara and Goleta. Now covering all of Santa Barbara County, it is the Central Coast’s fastest-growing news site.

According to Google Analytics in March 2015, Noozhawk averages 13,000 unique visitors each day and has monthly traffic of 410,000 readers and 900,000 pageviews. Almost 10,000 subscribers receive a free daily A.M. Report email.

The 24/7 online-only news organization utilizes a small staff of professional reporters and editors, and successfully enlists the community to supplement its coverage with a vast array of reader submissions. This unique arrangement allows Noozhawk to keep its seven full-time journalists focused on “hard” news and complex issues that require professional reporting.

Noozhawk has a long record of successful and collaborative relationships with local businesses, foundations and organizations. It has conducted two major public engagement projects, one on the City of Santa Barbara’s budget, undertaken in partnership with the Davenport Institute for Public Engagement & Civic Leadership at Pepperdine University’s School of Public Policy, and the other called Let’s Talk Westside, with Just Communities Central Coast as part of the THRIVE Westside initiative.

In addition to public engagement, Noozhawk has a growing national profile. It has twice been honored with California Health Journalism Fellowships at USC’s Annenberg School for Communication & Journalism. These fellowships resulted in an acclaimed Prescription for Abuse project in 2011 and a 2013 Safety Net series.

By not taking editorial positions or making political endorsements, and by keeping opinions out of its reporting, Noozhawk has earned a reputation for impartiality that enhances its community influence.

Noozhawk also is a founding member of the Local Independent Online News (LION) Publishers, a national association of now more than 125 all-digital, professional local news companies.

Revenue: Advertising, project and section sponsorships

Other secondary revenue source

N/A

Coverage area

  • Other

Other geographic focus

Santa Barbara County, with emphasis on Santa Barbara and Goleta

Mission

  • Cover general local news

Other mission

TK

Topics of coverage

  • Crime & justice
  • Education & schools
  • Government & politics
  • Health & medicine
  • Local business

Other content topics

N/A

Watchdog

  • Yes, occasional

Institutional partners

  • Local commercial broadcast outlet
  • Foundation
  • Community news site
  • Other

Other institutional partners

Student news sites at local schools

Content contributors

  • Professional journalists
  • Community members who are not journalists

Other contributors

Students

Contributor compensation

  • Full-time, paid staff
  • Interns working for academic credit

Revenue-side compensation

  • Full-time, paid staff with commission

Publish donors

  • Do not publish names of donors or foundations

In the news

TK