Michele's List
Building blocks in the emerging local news ecosystem

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Site Twitter handle

UptownMessenger

Facebook link

http://www.facebook.com/UptownMessenger

Year launched

2010

Tax status

  • LLC

Revenue

  • $51,000 – 100,000

Primary revenue sources (50% or more)

  • Local advertising

Secondary revenue sources (20-49%)

  • None at this level

Smaller revenue sources (less than 20%)

  • Small donations (Less than $1,000)
  • Other

Other smaller revenue source

Partnership with other news organizations

Publishing platform

  • WordPress

Is your site indexed on Google News?

  • Yes

City

New Orleans

State

LA

Uptown Messenger
New Orleans, Louisiana
Robert Morris

Uptown Messenger is a local, independent online source of news, commerce and knowledge for Uptown New Orleans that had its formal launch in September 2010. Robert Morris is the publisher and the parent company is NolaMessenger.com. In 2013, Morris launched a second site, Mid-City Messenger. Revenue: Advertising, subscriptions. Bonus points: They built their own wiki.

Coverage area

  • Neighborhood

Mission

  • Cover general local news

Topics of coverage

  • Crime & justice
  • Education & schools
  • Government & politics
  • Local business
  • Local events

Institutional partners

  • Local newspaper
  • Local commercial broadcast outlet

Content contributors

  • Professional journalists

Contributor compensation

  • Full-time, paid staff
  • Freelance or part-time paid staff

Revenue-side compensation

  • Full-time, commission only
  • Contractors paid commission only