Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

@westofthei

Facebook link

http://www.facebook.com/pages/West-of-the-I/204356199088

Year launched

2009

Tax status

  • LLC

Monthly visitors

22.397

Revenue

  • $50,000 or less

Primary revenue sources (50% or more)

  • Local advertising

Smaller revenue sources (less than 20%)

  • Subscription

Publishing platform

  • WordPress

Mobile

63%

Is your site indexed on Google News?

  • Yes

City

Paddock Lake

State

WI

West of the I
Paddock Lake, Wisconsin
Darren and Karen Hillock

West of the I covers news in Western Kenosha County, WI. Husband and wife team Darren and Karen Hillock run the site and draw on their many years of community journalism experience, knowledge of what small businesses need and long-time residence in the community they cover. Topics: Education, local government, crime. Revenue: Advertising.

Coverage area

  • Other

Other geographic focus

Our coverage area is made up of a part of a county made up of four small villages and five rural towns. Total population of the area is about 35,000. Our site name comes from a shorthand for describing this area, known more generically as Western Kenosha County or Kenosha County west of I-94-- "west of the I" to locals on both sides of the county. We are about equidistant from Chicago and Milwaukee and right up against the fringes of the fringe of Chicagoland, though our area is much more rural in character than Lake County, Ill.

Mission

  • Cover general local news

Topics of coverage

  • Crime & justice
  • Education & schools
  • Government & politics
  • Local events
  • Other

Other content topics

Deaths (obituaries)

Watchdog

  • No

Institutional partners

  • None

Content contributors

  • Professional journalists
  • Community members who are not journalists

Contributor compensation

  • Full-time, paid staff
  • Freelance or part-time paid staff

Revenue-side compensation

  • Full-time, paid staff without commission