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Building blocks in the emerging local news ecosystem

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Site Twitter handle

@ePasadenaNow

Facebook link

https://www.facebook.com/pasadena.now

Year launched

2004

City

Pasadena

State

California

Pasadena Now
Pasadena, California
James Macpherson

Pasadena Now covers business, culture, community and government, among other local topics in the Southern Calfornia town of Pasadena. The site gained some notoriety in 2007, when it outsourced some local reporting to journalists in India Revenue: Advertising.