Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

120000

Average visits

20 percent of that

Revenue

  • $101,000 - $250,000

Primary revenue sources (50% or more)

  • Local advertising

Smaller revenue sources (less than 20%)

  • Membership
  • Other

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising
  • Daily deals
  • Business directory or shopping site

The Batavian
The Batavian

Digital news pioneer Howard Owens started this upstate New York local news blog for Gatehouse Media, then took it with him when he left the company. Revenue: Advertising. Bonus points: Shop Batavia as a promising revenue source.

City

Batavia

State

NY

Zip code

14020

Year launched

2008

Tax status

  • LLC

Geographic scope

  • Other

Other geographic focus

small city/rural county

Scope of coverage

  • Cover general local news

Topics of coverage

  • Crime & justice
  • Entertainment & arts
  • Government & politics
  • Local business
  • Sports & recreation

Other content topics

weather

Watchdog journalism?

  • Yes, infrequently

Facebook link

thebatavian

Site Twitter handle

@thebatavian