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Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

@LoDownNY

Facebook link

https://www.facebook.com/TheLoDown

Year launched

2009

Tax status

  • LLC

Monthly visitors

44,000

Revenue

  • $101,000 - $250,000

Primary revenue sources (50% or more)

  • Local advertising

Secondary revenue sources (20-49%)

  • Small donations (Less than $1,000)
  • Large donations ($1,000 or more)

Smaller revenue sources (less than 20%)

  • National advertising
  • Foundation grants
  • Membership

Publishing platform

  • WordPress

Mobile

35%

E-newsletter

  • Yes

E-newsletter subscribers

3,600

Is your site indexed on Google News?

  • Yes

Other products

Newsletter ads

City

New York City

State

New York

Last Publisher Update

  • 2016-03-31 20:25:45 UTC

The Lo-Down
New York, New York
Ed Litvak & Traven Rice

The Lo-Down, run by husband and wife team Ed Litvak and Traven Rice, covers the ethnically diverse Lower East Side. Averaging at least 35,000 viewers a month, the publication makes a concerted effort to cover a spectrum of news in a neighborhood struggling with gentrification. In 2015, the site conducted a successful crowdfunding campaign, raising $27,000 from readers to cover a yearlong reporting effort on solutions to save local businesses. Revenue: Advertising.

Introduction by publisher

Ed and I started The Lo-Down in 2009 after recognizing a need for local news in our community on the Lower East Side of Manhattan. Our mission is to aid in community building while providing accurate and unbiased information to residents and fans of the Lower East Side. We are proud to have influenced policy, affected change and brought many separate micro communities together that would otherwise not have been connected. Our challenge has always been that we are serving a diverse, rapidly changing, but essentially low-income community.

Effective engagement practice

Facebook is our strongest engagement tool, but our daily newsletter is gaining traction.

Business challenge

The "mom and pop" businesses are very "old school," not internet savvy and rarely have ever considered the idea of advertising, much less have an ad budget. Also, this is not an area where "big box," national chains reign.

Coverage area

  • Metro or large city

Other geographic focus

Specific neighborhood within a large metro area. The Lower East Side population (and our coverage area) is approx. 85,000 people. Located within Manhattan, NYC.

Mission

  • Cover general local news

Topics of coverage

  • Entertainment & arts
  • Government & politics
  • Local business

Watchdog

  • Yes, infrequently

Institutional partners

  • Foundation

Content contributors

  • Professional journalists
  • Community members who are not journalists

Contributor compensation

  • Full-time, paid staff
  • Freelance or part-time paid staff

Revenue-side compensation

  • Part-time commission only

Publish donors

  • Publish donors giving $1,000 or more
  • Publish foundations giving $1,000 or more
  • Publish foundations giving $1,000 or more