Michele's List
Building blocks in the emerging local news ecosystem

Unique monthly visitors


Average visits



  • Yes

E-newsletter subscribers



  • $101,000 - $250,000

Primary revenue source(s)

  • Local advertising

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising
  • Social media services

Other products

Newsletter ads

Last Publisher Update

  • 2016-03-31 20:25:45 UTC

The Lo-Down
New York
The Lo-Down

The Lo-Down, run by husband and wife team Ed Litvak and Traven Rice, covers the ethnically diverse Lower East Side. Averaging at least 35,000 viewers a month, the publication makes a concerted effort to cover a spectrum of news in a neighborhood struggling with gentrification. In 2015, the site conducted a successful crowdfunding campaign, raising $27,000 from readers to cover a yearlong reporting effort on solutions to save local businesses. Revenue: Advertising.


New York City


New York

Zip code


Year launched


Tax status

  • LLC

Geographic scope

  • Metro or large city

Other geographic focus

Specific neighborhood within a large metro area. The Lower East Side population (and our coverage area) is approx. 85,000 people. Located within Manhattan, NYC.

Scope of coverage

  • Cover general local news

Topics of coverage

  • Entertainment & arts
  • Government & politics
  • Local business

Watchdog journalism?

  • Yes, infrequently

Site Twitter handle


Effective engagement practice

Facebook is our strongest engagement tool, but our daily newsletter is gaining traction.