The Lo-Down, run by husband and wife team Ed Litvak and Traven Rice, covers the ethnically diverse Lower East Side. Averaging at least 35,000 viewers a month, the publication makes a concerted effort to cover a spectrum of news in a neighborhood struggling with gentrification. In 2015, the site conducted a successful crowdfunding campaign, raising $27,000 from readers to cover a yearlong reporting effort on solutions to save local businesses. Revenue: Advertising.
New York City
Specific neighborhood within a large metro area. The Lower East Side population (and our coverage area) is approx. 85,000 people. Located within Manhattan, NYC.
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