Michele's List
Building blocks in the emerging local news ecosystem

Statistics
Unique monthly visitors

Approx 40,900

Average visits

42%

E-newsletter

  • Yes

E-newsletter subscribers

5,500-plus

Revenue

  • $251,000 - $500,000

Primary revenue source(s)

  • Foundation grants

Ad products

  • Traditional Web display advertising sold directly by your organization

Last Publisher Update

  • 2016-03-16 15:45:26 UTC

WyoFile
Wyoming
Wyofile

WyoFile is an independent, nonprofit news service focused on the people, places and policy of Wyoming. WyoFile offers in-depth coverage of complicated subjects and issues ranging from tax policy to trends in Wyoming culture. WyoFile produces regular commentary and analysis as well as daily summaries and links to important Wyoming-related stories in the state and national press.

City

Casper

State

Wyoming

Zip code

n/a

Year launched

2008

Tax status

  • Nonprofit 501c3

Geographic scope

  • State

Other geographic focus

The state of Wyoming.

Scope of coverage

  • Produce investigative news

Topics of coverage

  • Environment
  • Government & politics
  • Health & medicine

Other content topics

Wind River Indian Reservation coverage

Watchdog journalism?

  • Yes, occasional

Site Twitter handle

@WyoFile

Effective engagement practice

By far our most effective means of engaging our audience is through our weekly newsletter. Subscribing to our newsletter is free, and our subscribers are dedicated readers. Our average open rate averages approximately 35%. Also critical to our audience engagement is Facebook where we interact with regular readers and attract new readers, and Twitter, where we cast a wide net that introduces a lot of new people to WyoFile.

In the news

No. But our articles are regularly referenced in other news reports, and many news outlets publish WyoFile stories all of the time. Here's a couple of recent WyoFile articles with local and national audiences:

http://www.wyofile.com/end-of-the-trail-for-yellowstone-bison/

http://www.wyofile.com/sen-alan-simpson-rails-against-money-in-politics/