Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

130,000

Average visits

50%

E-newsletter

  • Yes

E-newsletter subscribers

 

Revenue

  • $101,000 - $250,000

Primary revenue sources (50% or more)

  • Local advertising

Secondary revenue sources (20-49%)

  • Other

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising
  • Social media services

Last Publisher Update

  • 2016-02-10 14:43:35 UTC

Fayetteville Flyer
Fayetteville Flyer

The Fayetteville Flyer is an online news source focusing on professional city government reporting and coverage of local business, arts and events.

City

Fayetteville

State

Arkansas

Zip code

72701

Year launched

2007

Tax status

  • LLC

Geographic scope

  • Community or town

Other geographic focus

 

Scope of coverage

  • Cover general local news

Topics of coverage

  • Entertainment & arts
  • Government & politics
  • Local business

Other content topics

 

Watchdog journalism?

  • No

Site Twitter handle

http://twitter.com/fayflyer

Effective engagement practice

Social media is currently leading the pack in terms of engagement. We have a strong following of visitors to our homepage, but Facebook has emerged as the leading driver of traffic.

We push info to over 30,000 followers on Instagram, but without the ability to include links in captions, the traffic return is very low.

In the news

"Flying and Thriving" (Northwest Arkansas Business Journal)
http://www.nwabusinessjournal.com/12627/flying-and-thriving

"Online-Only News Outlets Earning Readers, Ad Dollars" (Arkansas Business)
http://innovation.arkansasbusiness.com/articles/35648/online-only-news-outlets-earning-readers-ad-dollars

"Getting Your News on Instagram" (Instagram Blog)
http://blog.instagram.com/post/8757852684/getting-your-news-on-instagram

"10 inspiring accounts to follow on Instagram" (TNW)
http://thenextweb.com/socialmedia/2011/09/27/10-inspiring-accounts-to-follow-on-instagram/