Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Site Twitter handle

http://twitter.com/fayflyer

Facebook link

http://facebook.com/fayflyer

Year launched

2007

Tax status

  • LLC

Monthly visitors

130,000

Revenue

  • $101,000 - $250,000

Primary revenue sources (50% or more)

  • Local advertising

Other primary revenue source

 

Secondary revenue sources (20-49%)

  • Other

Publishing platform

  • WordPress

Other publishing platform

 

Mobile

50%

E-newsletter

  • Yes

E-newsletter subscribers

 

Is your site indexed on Google News?

  • Yes

City

Fayetteville

State

Arkansas

Last Publisher Update

  • 2016-02-10 14:43:35 UTC

Fayetteville Flyer
Fayetteville, Arkansas
Todd Gill

The Fayetteville Flyer is an online news source focusing on professional city government reporting and coverage of local business, arts and events.

Other secondary revenue source

We partnered with a local broker to start a real estate company as a secondary personal income source.

Introduction by publisher

We started our site because we were frustrated with the state of local news in our city. Fayetteville is in the northwest corner of Arkansas, along with three other municipalities along I-49. The area tends to be categorized as "Northwest Arkansas" and the traditional news organizations try to cover the entire region.

Fayetteville has nearly 75,000 residents of its own. It's home to the state's flagship university, and has for decades been considered a progressive city that sets the bar high.

With a vibrant arts community and a wonderful roster of local shops and restaurants, Fayetteville deserves a dedicated information source.

Effective engagement practice

Social media is currently leading the pack in terms of engagement. We have a strong following of visitors to our homepage, but Facebook has emerged as the leading driver of traffic.

We push info to over 30,000 followers on Instagram, but without the ability to include links in captions, the traffic return is very low.

Coverage area

  • Community or town

Other geographic focus

 

Mission

  • Cover general local news

Other mission

 

Topics of coverage

  • Entertainment & arts
  • Government & politics
  • Local business

Other content topics

 

Watchdog

  • No

Institutional partners

  • None

Other institutional partners

 

Content contributors

  • Professional journalists
  • Community members who are not journalists

Other contributors

 

Contributor compensation

  • Freelance or part-time paid staff

Revenue-side compensation

  • Full-time, paid staff without commission

In the news

"Flying and Thriving" (Northwest Arkansas Business Journal)
http://www.nwabusinessjournal.com/12627/flying-and-thriving

"Online-Only News Outlets Earning Readers, Ad Dollars" (Arkansas Business)
http://innovation.arkansasbusiness.com/articles/35648/online-only-news-outlets-earning-readers-ad-dollars

"Getting Your News on Instagram" (Instagram Blog)
http://blog.instagram.com/post/8757852684/getting-your-news-on-instagram

"10 inspiring accounts to follow on Instagram" (TNW)
http://thenextweb.com/socialmedia/2011/09/27/10-inspiring-accounts-to-follow-on-instagram/